 During the initial weeks in which TAATTM Original, Smooth, and Menthol were available for purchase by legal-aged smokers in Ohio, the TAATTM Menthol variety was the first to be reordered by tobacco retailers who sold out of this variant. Prior to launching TAATTM in the United States, the Company issued a press release detailing its intent to place a strategic focus on the menthol cigarette segment. The market for menthol cigarettes is valued at approximately USD 80 billion globally, and menthol cigarettes represent about 45 of combustible tobacco sales in Pennsylvania, a neighbouring state to Ohio. 