 85 of advertising executives have shifted their focus towards ethical standards in DOOH advertising MIAMI BEACH, FL ACCESSWIRE October 12, 2021 The Digital Out of Home DOOH market was estimated to be worth around 41.06 billion by the end of 2020, according to new research from Alfi NASDAQ:ALF, an AI enterprise SaaS advertising platform, however, nearly two out of three 65 advertising executives predict value will rise to between 50 billion and 55 billion by 2026, while 30 think it will be bigger. The study also found that 85 of advertising executives are worried about the level of ethical standards DOOH advertising companies are adhering to, with 47 stating they are very concerned about ethics around DOOH advertising in terms of the use of cookies, the storage of personal data, and facial images. 