 National Instruments NASDAQ: NATI today unveiled an updated brand identity including a new logo, visual identity, enhanced digital experiences and a brand campaign recognizing and celebrating the contributions of the engineers and enterprises who Engineer AmbitiouslyTM every day. Now known simply as NI, the company is recommitting itself to connecting the bold people, ideas and technologies required to push our world forward. And to share the stories of those who aim higher and go bigger, NI has launched Perspectives, a new experience debuting today with a message from NI CEO Eric Starkloff. 