 On Friday, June 11 and Saturday, June 12, 2021 the Unleash the Beast invitational events of the PBR were held at the legendary Garden Arena of the MGM Grand Las Vegas, a venue of approximately 17,000 seats. On April 21, 2021 the Company announced it had become the exclusive combustible smoke product sponsor of the PBR through 2023, a bull riding league which holds more than 300 events across the United States each year and has provided exceptional value to sponsor brands in categories to include tobacco. During this weekends PBR events at the MGM Grand, the Company captured digital footage of its sponsorship presence displaying the TAATTM logo, which has been released by the Company to show its sponsorship in action. 