 While there are numerous digital providers in our industry, we are positioned to leverage our in-store expertise, industry research and a relationship with IRI to create a new and differentiated targeting approach. Through our relationship, we created a proprietary, data-informed attribute targeting methodology, which leverages information about specific product and store attributes to analyze why shoppers convert at shelf. Insignia has a strong track record of driving improved in-store experiences that increase conversions, and we are excited to help power their newest offering, attribute targeting, within their digital platform with the IRI ShopperSightsTM activation planning solution, said Jeanne Livelsberger, Executive of Market and Shopper Intelligence for IRI. 