 ESSEX, England--BUSINESS WIRE--IAA, Inc. NYSE: IAA, a leading global digital marketplace connecting vehicle buyers and sellers, announces the enhancement of its merchandising platform in the UK market with two new value-added features IAA Engine StartsTM and IAA Key ImageTM. These innovative tools give buyers additional vehicle details, creating greater confidence and trust to research, bid, and buy. Engine Starts provides a 10-second, under-the-bonnet video with full sound, enabling vehicl 