 The use of streaming video services topped cable in July, to have the largest share of television viewing for the first time, according to Nielsen Holdings PLCs NLSN, -0.51 The Gauge, a monthly total TV and streaming measurement service. Total time spent viewing streaming services in July jumped 22.6 from a year ago to nearly 191 billion minutes per week, while cable use fell 8.9 and broadcast TV usage declined 9.8. 