 Whole Earth Brands, Inc. Nasdaq: FREE, Just in time for the fall baking season, Whole Earth Brands, Inc. is launching new Whole Earth Allulose Baking Blends. The launch is the latest for Whole Earth, a brand that has been on a journey to better meet the needs of consumers looking to reduce or eliminate sugar from their diets. As more consumers turn to home-baking for comfort this year, Whole Earth is there for them with these plant-based, zero-calorie and sugar-FREE baking solutions. 