 Strong demand for coats, backpacks to hold concealed guns Clocking up revenue through safe sales Marketing successfully at trade shows What American Rebel does: American Rebel Holdings Inc OTCMKTS:AREB is riding the concealed carry wave by designing and marketing coats and backpacks to hold guns. In 2019, the company also expanded its business by cracking the 500 million market for wall safes, personal safes and vaults. 