 Chinese automaker Geely Automobile Holdings Limited OTC: GELYF plans to target rival Tesla Inc. NASDAQ: TSLA in the high-end segment by launching a new premium EV brand, Reuters reported Thursday, citing people familiar with the matter. What Happened: Geely, the owner of Volvo Cars, plans to roll out electric vehicles under a new brand named Zeekr, with different branding and sales strategies, according to the report. 