 Viad NYSE:VVI and PaySign NASDAQ:PAYS are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership. Insider and Institutional Ownership 88.2 of Viad shares are held by institutional investors. Comparatively, 30.6 of ... 