 Paltalk NASDAQ:PALT Inc announced that it has ended its first quarter of 2022 with a cash balance of 20.4 million as of March 31, as the company said it has begun a plan to increase marketing spend and product development to target subscribers and advertising growth. The communications software provider also noted that its advertising revenue rose 5 to 0.1 million during the period even as its subscription revenue slipped 9 to 2.8 million. 