 Todays announcement that J Sainsbury PLC LSE:SBRY is raising the hourly wage for 127,000 employees to 11 from February may come at a 185mln cost, but equities analysts at house broker Shore Capital have reiterated their faith in the supermarket chains management. Sainsburys has adopted a clear and sensible strategy under chief executive Simon Roberts, said researcher Clive Black, who pointed out the groups very strong balance sheet, with virtually no underlying non-lease net debt, and a free cash flow-funded attractive dividend. 