 As new CSX president and CEO Joe Hinrichs settles into his role, a major focus for the former auto executive will be instilling a company culture that values not only the railroads existing and potential customers but its employees as well. The culture initiative, named One CSX, was actually established months ago, but recent tensions between the railroads and labor unions, as well as some distrust between shippers and the railroads because of service disruptions, make it an opportune time for the company to commit to the initiative, Hinrichs said. 