 BEIJING, June 22, 2021 PRNewswire -- Glory Star New Media Group Holdings Limited NASDAQ: GSMG Glory Star or the Company, a leading digital media platform and content-driven e-commerce company in China, today announced that during the Companys Mid-Year Sales Event held from June 1 to June 18, 2021 the 6.18 Shopping Festival or the Mid-Year Sales Event, the Gross Merchandise Value GMV of its CHEERS e-Mall grew by approximately 380 year over year to RMB 240 million. The Companys outstanding results during the 6.18 Shopping Festival were mainly driven by its execution of innovative marketing campaigns, an increased number of stock-keeping units SKUs carried by its CHEERS e-Mall, alongside quality brand selections, favorable demographic trends, and established synergies between its CHEERS e-Mall and CHEERS video application. 