 Leafly Holdings Inc. LFLY, 7.14 shares rose 2.6 in premarket trades Friday after the company drew an outperform rating and a 12 price target as Cowen analysts Harrison Vivas and Vivien Azer initiated coverage of the online cannabis marketplace. Leafly currently counts 8 more paid retailers than its rival company Weedmaps, which is run by WM Technology Inc. MAPS, 2.80 , analysts noted. 