 MONTREAL , Oct. 10, 2019 CNW Telbec - Birks Group Inc. Birks or the Company is pleased to announce that while celebrating its 140th year in business, it continued to innovate and, drawing on the impressive legacy of the Birks brand, it officially unveiled its Toronto flagship store in late September and this week, opened a new concept store in Fairview Mall. Birks is continually evolving and growing as a company and that is something we wanted to reflect in these new stores, says Jean-Christophe Bédos, President and CEO of Birks. New features such as The Labo, a pop-up section at the front of the store, allows pedestrians to easily view Birks latest collections from the street. 