 Regional retailer LuLu has launched a charity initiative, Pink Now: Buy Green, Support Pink, wherein it will donate SR1 0.27 to Zahra Breast Cancer Association for every purchase of a reusable bag across its stores. The campaign was kicked off in a virtual event, inaugurated by Souad bin Amer, deputy chairperson of Zahra Breast Cancer Association, in the presence of Hanadi Al-Othah, CEO, Zahra Breast Cancer Association; Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia; and other LuLu officials. 