 The pandemic devastated the global economy, forcing businesses and content providers to rethink their marketing and communications strategies. In unpacking how the biggest personalities and organizations like Lionsgate, DreamWorks, AMC Entertainment Holdings Inc NYSE: AMC, Facebook Inc NASDAQ: FB, and others are capitalizing on pandemic disruptions and scaling reach, Benzinga chatted with Craig Greiwe, the chief strategy officer at Los Angeles-based marketing and communications agency Rogers Cowan PMK, a division of Interpublic Group of Companies Inc NYSE: IPG. 