 NEW YORK, Feb. 22, 2021 GLOBE NEWSWIRE -- LiveArea, a global customer experience and commerce agency, and business unit of PFSweb NASDAQ: PFSW, today announced the appointment of Rashmi Sethi as Group Creative Director and head of the companys newly incubated Innovation Lab and Creative Studio. The facility will centralize the companys global work designing and building prototypes and accelerators for global clients. 