 NEW YORK, May 4, 2021 PRNewswire -- Today, Sinclair Broadcast Group Sinclair Nasdaq: SBGI and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which aims to transform the way local and national media is transacted across all digital and linear platforms throughout the industry. With this partnership, Sinclair will become the first local television broadcaster to consolidate all sellable assets across its platforms and markets into a single ad sales system, creating a unified brand experience for customers and sellers. 