 COLUMBUS, Ohio, Oct. 13, 2021 PRNewswire -- Alliance Data Systems Corporation NYSE: ADS, a leading provider of data-driven marketing, loyalty and payment solutions, today announced that its Board of Directors has approved the separation of Alliance Datas LoyaltyOne segment, consisting of its Canadian AIR MILES Reward Program and Netherlands-based BrandLoyalty businesses, into an independent, publicly traded company, Loyalty Ventures Inc. The separation will be completed by a pro rata distribution of 81 of the outstanding shares of Loyalty Ventures common stock to Alliance Datas stockholders of record at the close of business on October 27, 2021, the distribution record date. Alliance Data stockholders entitled to receive the distribution will receive a book-entry account statement or a credit to their brokerage account reflecting their ownership of Loyalty Ventures common stock. 