 Kia, Chevy and Ford Offer Most Affordable New Cars for 2023; Chevy Leads for Trade-In Value 1 in 4 Shoppers Expect to Spend Less Than 20,000 on a New Car; the Median Price of New Cars Is More Than Double That CHICAGO, Jan. 23, 2023 PRNewswire Affordability is top of mind for consumers as ...... 