 Results from Tesco PLC LSE:TSCO today, and Greggs PLC LSE:GRG yesterday, show the battle for consumers in the UK food retail sector remains intense with consumers on the hunt for value and looking to get more for their money as the cost of living crisis accelerates. Shopping habits are changing with consumers buying more own brand goods, buying less in their weekly shop and being prepared to jump around from store to store in a bid to get more with their weekly budget. 