 By any metric, Quibi is a failure. The mobile-video platform hit 1,477 in the IOS app stores rankings in early June. Advertisers are renegotiating due to low viewership. Even founder Jeffrey Katzenberg expressed disappointment. Two months after launch, he stated that , Its not up to what we wanted. Its not close to what we wanted. How did this happen? At first glance, Quibis success seems guaranteed. They had the leadership . Jeffrey Katzenberg and Meg Whitman are at the helm. Theyre two of the biggest names in tech and entertainment. Katzenberg co-founded Dreamworks. Whitman was the CEO of Hewlett-Packard and eBay. A short-form mobile-video platform should be up their alley. They had the money . The duo raised a 1.8 billion war chest. A whos who of Hollywood and tech invested, including Disney, NBCUniversal, Sony, Viacom, WarnerMedia, Lionsgate, MGM, Alibaba Group, Goldman Sachs and JP Morgan. The market conditions were perfect . Paid subscriptions for streaming-video services hit all-time highs. Netflix... 