 Bitauto Holdings Limited Bitauto or the Company NYSE: BITA, a leading provider of internet content marketing services, and transaction services for Chinas automotive industry, today announced that it has entered into an Agreement and Plan of Merger the Merger Agreement with Yiche Holding Limited Parent, and Yiche Mergersub Limited, a wholly owned Subsidiary of Parent, pursuant to which the Company will be acquired by an investor consortium led by Morespark Limited, an affiliate of Tencent Holdings Limited Tencent and Hammer Capital Opportunities Fund L.P. acting through its general partner Hammer Capital Opportunities General Partner, Hammer Capital in an all-cash transaction that values the Companys equity at approximately US1.1 billion the Merger. 