 Bloomberg -- E-commerce group Prosus NV is in talks to increase its stake in iFood, Latin Americas biggest food delivery startup, amid a wave of consolidation in the industry, people with knowledge of the matter said.The Amsterdam-listed company has approached Just Eat Takeaway.com NV about buying part or all of its 33 holding in iFood, the people said, asking not to be identified because the information is private. Just Eats stake in the Brazilian company could fetch about 750 million to 1 billion in a sale, according to Bloomberg Intelligence analyst John Davies.Prosus, which is controlled by South African media and internet group Naspers Ltd., already has about a 55 interest in iFood, according to the investors 2019 annual report.We love that business, and its run by a great team, Prosus Chief Executive Officer Bob van Dijk said in an interview this week. Just Eat Takeaway.com has said that they want to sell their shares, and obviously at the right price, we will certainly consider increasing our stake.A representative for Prosus declined to comment further. A spokesperson for Just Eat Takeaway declined to comment, while a representative for iFood didnt immediately respond to a request for comment outside regular business hours in Brazil. Theres no certainty the negotiations will lead to a transaction, and other suitors could emerge for the iFood stake, the people said.Food delivery deals have been heating up, with takeover battles emerging in recent months for Britains Just Eat Plc and Grubhub Inc. in the U.S. Its also been one of the few sectors to benefit from the coronavirus pandemic, as customers stuck at home have turned to smartphone apps to order food from restaurants banned from offering table service.Just Eat Takeaway has pledged to explore exiting its iFood stake and said it would return about half the net proceeds to its shareholders. The group was formed earlier this year from Takeaway.com NVs acquisition of Just Eat.Prosus also owns a stake in Indian delivery startup Swiggy and is the biggest shareholder of Germanys Delivery Hero SE.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.2020 Bloomberg L.P. 