 Shares in Unilever PLC LSE:ULVR rose and GlaxoSmithKline PLC LSE:GSK fell after the Anglo-Dutch group said late yesterday it was abandoning its pursuit of the GSK Consumer Healthcare joint venture after criticism from investors. Consumer goods giant Unilever said as the markets closed it will not increase its offer above 50bn after the joint ventures owners GSK and Pfizer Inc NYSE:PFE argued the business was worth more. 