 BEIJING, April 6, 2021 PRNewswire -- Glory Star New Media Group Holdings Limited NASDAQ: GSMG Glory Star or the Company, a leading mobile and online digital media and entertainment company in China, today announced that it has integrated the commercial application of blockchain technology into its CHEERS Video application and CHEERS e-Mall, as a result of its strategic deployment and RD investment in blockchain technology, which began in 2019. With the rise of the digital economy, new forms such as digital payments, online videos, online music, e-books, online games, and other online content and products are replacing their traditional models and becoming a mainstream on their markets, thus making the protection of intellectual property IP a top priority. 