 Independence Holding Company IHC today announced its ramping up of initiatives for the tech-enabled and senior market and expansion of its pet insurance distribution channels. In order to maximize our ability to serve consumers seeking pet insurance or supplemental health insurance whether for seniors or those under age 65, we have reorganized our Specialty Benefits segment into specialty health and pet divisions. The health division is comprised of i our traditional distribution through independent agents and national accounts, which we now call Independence Brokerage Group, Inc. IBG and ii our tech-enabled distribution through IHC Specialty Benefits, Inc., our lead generation domains and our investment in a lead generation company, and our transactional websites. 