 Wedbush analysts added Deckers Outdoor Corp. DECK, 0.20 to their Best Ideas List Thursday, writing that the owner of UGG was a rare earnings success story in an extremely challenging retail environment last quarter, as the company was among the few in the sector to increase its outlook. The rapidly-growing Hoka brand remains one of the most compelling, high-momentum growth stories in our space, while weve become more comfortable with the direction of the UGG brand, the Wedbush analysts wrote. 