 BEIJING, May 6, 2021 PRNewswire -- Glory Star New Media Group Holdings Limited NASDAQ: GSMG Glory Star or the Company, a leading digital media platform and content-driven e-commerce company in China, today announced that it has separated the operation of its CHEERS e-Mall platform from its CHEERS video application and will operate CHEERS e-Mall independently going forward. In addition, the Company plans to invest more resources to promote the brand influence of both its CHEERS video application and CHEERS e-Mall platform, and to further increase the Companys overall market share in media and entertainment industry. 