 Shares of African American-centric media company Urban One Inc. NASDAQ: UONE NASDAQ: UONEK surged more than 29 in the regular trading session on Thursday and further gained 7.4 in the after-hours session. What Happened: Urban One likely benefited from fast-food giant McDonalds Corp.s NYSE: MCD announcement that it will increase its national advertising spending in Black, Hispanic, Asian, women and LGBTQ-owned media platforms from 4 to 10 between 2021 and 2024. 