 Alphabet Inc NASDAQ: GOOGL NASDAQ: GOOG-owned Google has pledged not to use health data garnered from devices made by Fitbit Inc NYSE: FIT for the purposes of serving targeted advertisements in order to secure approval of its acquisition of the fitness tracker company from the European Union.What Happened: Googles purchase of Fitbit for 2.1 billion, announced in November last year, would allow it to compete against rivals Apple Inc NASDAQ: AAPL and Samsung Electronics Co Ltd OTC: SSNLF, as well as Huawei and Xiaomi Corp OTC: XIACF, according to Reuters.This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers expectations that Fitbit device data wont be used for advertising, Google said in a statement to Reuters. Why It Matters: The EU is scheduled to hold a hearing on the Google-Fitbit deal by July 20. The acquisition has drawn the ire of both competitors and privacy activists concerned about Googles potential to use Fitbit health data to run targeted advertisements.The EU will invite feedback from Googles rivals and users before giving its approval to the deal or demanding more concessions, Reuters reported. The multilateral bloc could open a four-month-long investigation if its concerns persist. GOOG, FIT Price Action: Class A Alphabet shares were down 0.78 at 1,500.41 at last check, while Fitbit shares were trading 2.87 higher at 6.82. Photo courtesy of Fitbit. See more from Benzinga Google Abandons Plans To Offer Its Cloud Initiative In China Verizons Decision To Halt Facebook Advertising Was Not Political, Says CEOC 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. 