 LAS VEGAS and VANCOUVER, British Columbia, Feb. 26, 2021 GLOBE NEWSWIRE -- TAATTM LIFESTYLE WELLNESS LTD. CSE: TAAT OTCQB: TOBAF FRANKFURT: 2TP2 the Company or TAATTM has entered into a memorandum of understanding MOU dated February 24, 2021 with Christina Lake Cannabis Corp. CLC CSE: CLC to develop and distribute TAATTM for the Canadian market. The MOU grants CLC exclusive rights to develop and distribute TAATTM in Canada for a two-year renewable term, and provides for budgets, schedules, and contributions of both parties for each stage of product development to be agreed upon by way of written agreements to set out specific stipulations for each stage. After launching TAATTM in Ohio in Q4 2020 as well as its U.S. online store on February 17, 2021, the Company has captured the interest of numerous smokers aged 21 in the United States who are now smoking TAATTM as opposed to traditional tobacco cigarettes. The Company selected Ohio as its initial market for several strategic reasons, with a principal criterion being the states ideal population size for an early-stage product launch i.e., large enough to build meaningful market share, small enough to contain. Beginning this week, a major CPG sales agency is rolling TAATTM out to wholesaler, distributor, and retailer accounts in an effort to expand the current footprint of TAATTM. Based on the sustained success of TAATTM in Ohio and online, the Company has elected to pursue a potential expansion into the Canadian tobacco industry, which is valued at approximately CAD 19.1 billion1. 