 AHMEDABAD: While Metaverse, the ambitious project by Meta, is still in its nascent stage, the growing interest in its application in marketing and consumer behaviour has prompted MICA to establish a first-of-its-kind lab equipped with production tools and virtual reality VR glasses for consumer research. The initial projects taken up by the lab include 3D ... Now, a lab for consumer research in Metaverse Ahmedabad News ... 