 To augment current digital marketing initiatives, the Company has produced a series of video advertisements which are to be shown to potential users of Taat in the United States, who are current tobacco smokers of legal age. Between short-form brand advertisements as well as a 45-second segment featuring the Companys CEO Setti Coscarella briefly narrating Taats approach to capturing market share in the tobacco industry, the Company believes these advertisements could improve brand recall and conversion rates for promotional campaigns. Additionally, Mr. Coscarella has officially been appointed to the Companys board of directors. 