 With a smoking incidence rate of 15.5 among adults and a total population of 12.67 million, Illinois represents a significant opportunity for the Company to expand its presence in the Midwest region of the United States. To date, TAATTM has been placed in 19 tobacco retailers in Illinois, bringing its nationwide store count to over 300. At an MSRP of USD 4.59 per pack in Illinois, TAATTM can realize a significant advantage over incumbent tobacco cigarette brands with the average price of a tobacco cigarette pack being USD 9.72, or nearly 112 higher. Moreover, Cook County largest county in Illinois imposes a USD 3.00 tax per pack of cigarettes in addition to taxes at the state and locality level, making tobacco cigarettes sold in Cook County the most taxed anywhere in the United States. 