 iMedia Brands NASDAQ:IMBI and PCM NASDAQ:PCMI are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, valuation, earnings, profitability, analyst recommendations, dividends and institutional ownership. Insider and Institutional Ownership 13.0 of iMedia Brands shares are held by institutional investors. Comparatively, ... 