 Following reports last month, the European Commission announced this week that it is officially opening an investigation into Googles proposed acquisition of Fitbit NYSE: FIT. The Alphabet NASDAQ: GOOG NASDAQ: GOOGL subsidiary had made an offer last November to scoop up the wearable tech specialist for 7.35 per share in cash in a 2.1 billion deal that immediately attracted scrutiny over fears that the search juggernaut would leverage sensitive health data for ad targeting. Data usage remains the primary concern that regulators are worried about, even as Google and Fitbit tried unsuccessfully to preemptively address the issue. 