 NEW YORK--BUSINESS WIRE--DoubleVerify DV, NYSE: DV, a leading software platform for digital media measurement, data and analytics, today announced enhancements to its industry leading Connected TV CTV brand safety and suitability solution that include DVs app-level avoidance categories and app store data controls providing advertisers with additional tools to ensure alignment with suitable inventory and brand equity protection on CTV. On the heels of unveiling new enhancements to i 