<prompt> Translate the following text to SwahiliMerchants played an active role in creating the urban culture that burgeoned at the end of the 17th century, the so-called Genroku era.  <response>: Wafanyabiashara walifanya kazi kubwa katika kuunda utamaduni wa mijini uliositawi mwishoni mwa karne ya 17, kipindi kinachoitwa enzi ya Genroku. 