<prompt> Translate the following text to EnglishWakati wa kufanya uchaguzi, wengi wao wanaamini kwamba pesa - mbali na gharama za starehe za tabaka la juu la kati - si muhimu kwao, na wengi wao wanaweza kuwa sahihi.  <response>: At the crucial moment when they make their choices, many of these people honestly believe that money--beyond the cost of upper-middle-class comfort--is not all that important to them, and most of them may turn out to be right. 