<prompt> Translate the following text to EnglishKwa mfano, Bob Wientzen wa DMA aliripoti wiki chache zilizopita kwamba biashara za teknolojia ya juu zinazalisha kiasi kipya cha barua ngumu kama kile alichokiita cheza safi makampuni ya mtandao kuzindua orodha na kampeni za barua moja kwa moja ili kuendesha trafiki kwenye tovuti zao.  <response>: For instance, Bob Wientzen of DMA reported just a couple of weeks ago that high tech ventures are generating new volumes of hard copy mail as what he called pure play Web companies launch catalogues and direct mail campaigns to drive traffic to their Web sites. 