<prompt> Translate the following text to EnglishWatafiti wa soko wanasema kwamba kizazi cha Y ni chenye ufahamu wa chapa lakini wana shaka na chapa zilizowekwa, wenye akili huru lakini wanafuata kanuni.  <response>: The market researchers instruct that Gen Yers are brand-conscious yet skeptical of established brands, independent-minded yet conformist. 