<prompt> Translate the following text to EnglishKwa kweli, wakati makala hii ilipokuwa ikiandikwa, Lucas - chini ya mkazo mkubwa kutoka kwa wamiliki wa majumba ya maonyesho - alishindwa na upande wa giza wa nguvu za soko.  <response>: Indeed, as this article was being written, Lucas--under intense pressure from theater owners--gave in to the dark side of market forces. 