<prompt> Human: Every holiday seems to have sales associated with it, discounts, revates etc. Any insights out there on an in general best time of the year?EDIT: Thanks you all so much for all of the answers! I feel a little better about my timing being at the end of the month plus ive been doing a ton of product research. I think im going to go with a ford escape.  <response>: Many great points here, I just want to suggest you listen to the This American Life episode on car dealerships here: Fascinating insight into the industry and how its gone from very profitable to low margin. You also can see how it pays to visit various dealerships towards the end of the month. 