<prompt> Human: It cant be completely altruistic. So, whats in it for them? Is it about attracting the best talent? Tax breaks?Assistant: its a form of compensation. its another benefit similar to health insurance, or paid time off, or charitable match, or paying for classes. its something that helps them retain employees.Human: So its mostly just for worker incentives? I was trying to imagine a scenario where the employer would make money doing this through tax advantages or investments of a sort. Sorry for the dumb question, but hey, Im learning.  <response>: In addition to being a tool for hiring and retention, the leadership team that decides on the match also can participate in the match. Also a match encourages 401k participation. If non-highly compensated employees rank and file dont contribute enough compared to the highly compensated employees leadership the highly compensated employees are not allowed to participate unless the plan is designed to be really generous called safe harbor.By having a solid match the nhce are more likely to contribute a higher percentage which will allow execs to contribute, which helps with their income tax and retirement planning issues. 