<prompt> Human: I just joined a webmobile development agency, currently with 30 employees making 7M annual revenue. One of the first projects for me is to set up a 401k plan for our employees. Yes, we should have started sooner, but given this study that only 14 of small employers with fewer than 100 employees sponsor a plan, its better late than never. Weve met a few 401k providers and here is a shortlist of their suggestions: Edward Jones: Suntrust: ADP: As someone new to investing, this is somewhat overwhelming. After reading the materials and lurking on Reddit for a while I realize that we should choose a plan with low expense ratios. But Im not sure if any of these will be good enough for our employees, and what else I should care about than the expense ratios. If the enrollment and administrative costs are not the issue, which would be a better plan from employees point of view? Any advice would be helpful. Thank you.  <response>: You really need to understand what they brought you as a plan. See this post: Why do companies select bad 401k plans? 