<prompt> Human: Ive worked in my current role for over 2 years now make 55k with decent benefits. However, the avg for our area is 100k for my role job title.I work in ecommerce doing a mix of business intelligence writing SQL, ad hoc analysis, create reports, website updates, tag management, SEO, web analytics. I work closely with my team cross-departments have great rapport with everyone.Ive been with the company 7 yrs consistly received great performance reviews. I got into my current role with zero training have steadily stressed figured it out, learning as much as I can as fast as I can. Not a day goes by I dont learn more do better.Last year I negotiated from 42k to 55k but even my director admits Im being really underpaid because I was offered too low a salary by someone no longer there when I took the position, according to him. How do I negotiate a raise to even 75k, which I think the market my work deserves? I love my job my coworkers but I cant hurt my future savings earning potential by being so underpaid.Assistant: Have a job offer in your back pocket from a competing company and be prepared to accept it if they dont give you the raise you want.Human: This is an option though not my first choice because I do love my job being genuinely happy to see everyone in your office daily is a huge perk. The company culture is a great fit for me I get to work closely with highly intelligentskilled teammates who I learn from.  <response>: These are the arguments the company is going to use against you. 