<prompt> Human: I have been at my current company for coming up on two years. The company is best described as blue collar and a very sales focused organization in the OG sector.Long story short, I am in marketing and lead all digital efforts PPC, retargeting, all web dev, etc. The company essentially sees me as support, even though sales reps only work of off of warm leads 75 of which are driven by me. I tried to push for a raise at my one-year mark with data proving my worth but to no avail. Is an ultimatum a good idea? Is there a best time to ask for a raise again or should I just sack up?Thanks  <response>: First; never go with an ultimatum unless youre willing and able to follow through given poor results; even then, do you really want to work at a company that is only willing to give you a raise if you have to twist their arm?I think a better approach is prepare your exit; go get a good idea of what youre worth in the market as well as gather information determining your worth to the company. If youve been there for 2 years try to detail how youve improved sales and revenue through your actions. Present everything and present a clear case to your management. Im making X and have improved company revenue by Y and based on my research in the market place including job offers I am worth Z. Is there anything that we can do to bring X more inline with Z? If you have a solid case and they are unable to make any adjustments it says one of two things; they either dont value your work and you should leave or they cant increase your salary for budgetary reasons in which case you can bring out your ultimatum 