<prompt> Human: Ive been watching the video with Ramit Sethi about how to negotiate your salary. And while the techniques were all fine and dandy and made sense, I actually didnt hit my goal that my company gave me. Backstory: I make 65K starting salary as a ppc account manager and I run all the companies online campaigns, on top of that they have pegged my bonus to the online sales numbers. My goal for this year was 1600 units sold on my spend. I told them at the beginning of the year that with the spend they gave me 1600 units was very unreasonable. They told me to try anyways.Come Dec 2014 weve sold about 1480 units, almost 1500. I am disappointed in myself that I wasnt able to hit 1600, but more importantly I found out that the VP of the company B didnt expect us to hit that. He told me mid-Dec that I was doing a great job, and said something to the effect of, Between me and you, I thought we would hit 1400 and youve surpassed that. Great job. Wtf. I was very upset. I havent been able to sleep well at the beginning of the month because I was worried about the sales figures, and I found that 1600 was really a stretch goal. Come Jan I am going to be reviewed on my performance in 2014 with 2 other managers not B and they dont know that this was a stretch goal and that 1400 was the true figure in his head. Here are some of my ideas: Focus on my ROI, which I doubled year over year Explain that the 1600 was a stretch goal and I already stated that it was a lofty goalThoughts?  <response>: Focus on my ROI, which I doubled year over yearThis is a good place to start and end, if possible. Ask for the raise on the premise that you are absolutely, provably making the company more money this year than last year. Have numbers on hand to support that, if you can. Explain that the 1600 was a stretch goal and I already stated that it was a lofty goalI would not even mention the 1600 goal. Make them bring it up. They might not. If they do, deflect back to the point above. You are absolutely, provably making the company more money this year than last year, regardless of sales goals. 