<prompt> Human: A user recommended I make this as a separate post, so apologies to Moronic Monday readers for the redundancy:As a company were trying to encourage our employees to contribute more to the 401k and take full advantage of the matching rules. What would be reasonable answers to this: It costs you the employer more money if youre paying me more for matching, why are you trying so hard to get us to contribute?  <response>: We are trying to offer you incentives so we can keep you as an employee at our company. We value you as an employee, and we want you to enjoy working here. Part of that is being well compensated financially and this is part of the way we can help make that happen.If we can offer this benefit to you and keep you here, it allows us to provide competitive prices on our goods and services while also keeping our best employees to ensure long term success of our company. 