<prompt> Human: I have been watching the ACC Tournament these last few days on the ESPN channel family and I keep seeing a commercial for Charles Schwab coming up. Its the series of ads where an unnamed competitor is freaking out over a banner that is being draped over the skyscraper next door touting that Schwab now has the lowest expense ratios and zero fees among the other investment firms, including Vanguard. I just recently began the process of transitioning my Roth IRA from Fidelity to Vanguard to take advantage of their lower expense ratios and what I had always thought based on my research had the lowest expense ratios. So now Im seeing this ad on TV and wondering if Vanguard truly has had its fee and expense ratio structure bested by Schwab. Anyone seen this ad and have any insight on if its accurate or too good to be true? Anyone have a Schwab account and mind sharing reasons they chose it over Vanguard?Thanks!  <response>: Fidelity has some free to trade very low expense ratio ETFs. Theyre lower than Vanguard already on some of them like ITOT vs VTI. Basically all 3 are great with very low expense choices. Vanguard runs the funds at cost. Fidelity and Schwab have some funds that are loss leaders so they can be a little cheaper than Vanguard - and I mean a LITTLE cheaper. 