<prompt> Human: Not long ago, I subscribed to Cramers Action Alert Plus and made investments based on his ratings and recommendations. At the time VALE was around 19share, rated to go up to 22. I made an initial investment, and as the stock got lower I kept on lowering my price point. Now the stock is hovering 8, and Im down HUGE! I can survive on my salary but if I realize these losses Im going to have to push back retirement another 5 years or so. Could really use some adviceinsight. Thanks! Long time lurker, and big fan!  <response>: How did you manage to amass 400k but also not be savvy enough to know not to bet the farm based on a Cramers Action Alert ? It seems like this is your first rodeo for stock investing otherwise youd already have a plan. So how did you get this much money in the first place? I dont want to say I dont believe you, but this story makes no sense to me. Hope it turns around for you. You should always have a plan for your exit when you enter a position. If your plan was to hold for 20 years do that if the fundamentals havent changed. If your plan was to sell if it hit a 10 loss, well unfortunately the boat sailed on that. Thats why having a plan at the point of the buy is important. 