<prompt> Human: Just recently booked a hotel through ultimate rewards, however I noticed the hotel rates were higher sometimes 30 through ultimate rewards then the hotels site nearly every time. I feel like its a sham. What am I missing?I called support and they confirmed they wouldnt price match any rates even directly from the hotel. Whats the point of this card? I realize its 2 points for certain categories, but at this rate it hardly evens out the 95 yearly fee... especially considering there are 2 cash back cards out now.Im just curious why this card is recommended so heavily, and if its worth keeping on my credit for 95 a year. Assistant: All points require due diligence to find the best value for those points. No rewards program works well for 100 of redemptions.Hotels might not be the best place to redeem -- or you may be only using hotels that make no sense to redeem for.I dont value URs so I dont have a Chase rewards card anymore. I do value MRs, though, so my Amex cards get a lot of swipe love. 3 cashback cards for everything else.Human: I thought that to, but when browsing airfare, its still a bit of a price gap. Maybe combined packages are cheaper, but I havent found that to be the case.  <response>: I dont know about hotel bookings but I regularly book flights through the chase portal and the prices are always identical to searching outside. 