<prompt> Human: Thought this might be of interest to the PF crowd. Always balance fixed assets with liquidity!  <response>: Paul Aitken, founder and chief executive of Borro, said he attributed repeat business to the human desire to spend today without thinking about tomorrow.Entrepreneurial people like to do things on the spur of the moment, and theyre probably not the best planners, he said. When they have money in their pocket, they like to buy luxury goods. When they dont, they like to use those goods to get money for their next venture.And that is how he ends up taking a Mercedes McLaren in as collateral for a loan.And that, ladies and gentleman, are the words of a true professional. Nothing he said was even 1 back-handed. He told it like it was, without implying anything negative about his customers. That is a significant contributing factor as to why his business is successful. 