<prompt> Human: OK, both Vanguard Total Stock Market Admiral VTSAX and Fidelity Spartan Total Market Advantage Class FSTVX have a .05 Fee, and they both aim to target the total marketYet, if you compare both of them over time, FSTVX performs almost .5 better, whether you look back a month, a year, or 5 years.I get all the love for Vanguard, but if the main Index fund, if the expense ratios are the same, why Vanguard over Fidelity?  <response>: I went to your link and compared the Vanguard and the Fidelity funds, and really, the .5 is nothing more than noise in the data. The two graphs over a 10 year span track almost perfectly.That being said, the part of the reason for the Vanguard love over Fidelity is because of how the companies are set up. Vanguard is owned by their funds, so really the only ones they need to please are their fund owners. Fidelity on the other hand is a privately held corporation looks like by the employees and the Johnson family, so theres someone other than the fund owners that they need to please. 