<prompt> Human: I was in the market for a toyota Highlander and maybe I just dont know where to look but it seems as though dealers have the 2015-2017 stock for effectively MSRP or possibly 2-3000 off from that. While the 2018 stock seems to be discounted nearly 5000 off and lies on the bottom half of the price distribution on sites like truecare and kbb.This is my first time buying a vehicle and I heard all the stories about being an asshole to get what price you want, willing to walk out, etc but Im not sure where to really start. Do I just find kbb of various highlander prices for various years and force the dealer to go down to that price or lower and just ignore whats on the screen on their site?  <response>: My strategy is to play 2 dealers against each other. I got a quote on paper from dealer one took 6 hours and walked out with them chasing me. Show the quote to dealer 2. Ask them how they can best it. They beat it by 500 but I say I dont like the colors they have so I will need more money off and leave. Wait a week. They will call begging. Play them against each other 1 more time and buy. I got 10k off sticker last time. 