<prompt> Human: I usually do a lot of research before I buy something, checking prices, price history, reviews, comparing specifications and more. And almost no matter what it is I tend to end up with a product which has good performance compared to the price. But for the past couple of weeks, Ive been trying to find myself a sofa. And its hard, it seems like if the entire furniture industry is all one big scam where people are supposed to shop based on feelings and minimal amounts of information about the product which they are buying. A furniture salesman is always going to talk about the same things, like how you need to sit in the couch to really feel what its like and how having pillows you can rotate and turn around means less individual wear on each pillow. Which is actually great advice But if you try to press them for specifics on why one couch is better then another, they usually draw a blank. At the same time, couches are often custom built and the prices are set up so that every product goes on regular sales, but where they often make a 60-70 profit on a product even when its on sale. Pretty please with sugar on top, can anyone give me some solid advice on how to avoid getting conned when purchasing a new sofa? And I do know about the buying used advice, but I basically live in the middle of nowhere so theres very little for sale that doesnt require me to drive 4-5 hours in order to take a look at it in person or pick it up.  <response>: Go to IKEA, pick a couch you like, have it delivered for a nominal fee? 