<prompt> Human: Hello Personal Finance! Im not sure if this is the right place but the community here has always been helpful. I was recently offered a new management position to open a restaurant at a very big named hotel and casino. The move is mostly lateral although I feel there is more opportunity to advance my career. However, they are only offering about a 10 increase in salary and the bonus and benefits are not as good as my current employer. I meet with them today to discuss my offer.I have never had to counter an offer. Is there a proper procedure or etiquette when requesting more salary? Do I need to justify the pay or just ask? What questions am I forgetting to ask?Any help is truly appreciated. Thanks in advance!Edit: I just returned. They said they would get back to me tomorrow and that they would like me to accept by Wednesday. I asked, not demanded the increase in salary. I justified it by discussing the benefits of my current position. I feel pretty good about it, although I think I came off too nervous. Thanks again for the help!  <response>: Usually my salary negotiations are based on comparatives, and asking for slightly above average pay, so not knowing your industry I would just offer general negotiating advice: Request, dont state, how much you want. And never, never point out the bad features of your new position, i.e. dont say This job doesnt offer me Benefit X, Benefit Y and Bonus Z like my current position does. Say instead, At my current position I have access to Benefit X, in addition to Benefit Y and Bonus Z, what would be comparable compensation with my new position? Just really see how they react to asking for a little more before mentioning all you want, test the waters and work from there. 