 Acta Commercii Vol 19, No 1 a711 DOI: 2019 Vuyo Nyembezi, Chantal Rootman, Madele Tait This work is licensed under CC Attribution 4.0Vuyo Nyembezi, Department of Business Management, Nelson Mandela University, Port Elizabeth, South AfricaChantal Rootman, Department of Business Management, Nelson Mandela University, Port Elizabeth, South AfricaMadele Tait, Department of Business Management, Nelson Mandela University, Port Elizabeth, South AfricaHTML EPUB XML PDF 942KBpublic broadcaster; South African Broadcasting Corporation; SABC; financial sustainability; sustainable funding 