 Digital Strategy and Social Media Master ClassSouth Africa Madagascar Malawi Mali Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda Senegal Seychelles Sierra Leone Somalia South Africa South Sudan Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia ZimbabweAfricaNorth AfricaWest AfricaEast AfricaCentral AfricaSouthern AfricaInternational Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Chad Cote DIvoire DR Congo Egypt Ethiopia Ghana Guinea Kenya Lesotho LibyaMarketing MediaMarketing MediaSectionAll industriesMarketing Media South AfricaMarketing Media AfricaInternationalAgriculture, Horticulture ForestryAutomotiveBuilding ConstructionCSI SustainabilityEducation TrainingEnergy MiningFinance InsuranceHealthcareHuman Resources RecruitmentIT TelecommunicationsLegalLifestyle EntertainmentLogistics TransportManufacturingProperty Real EstateRetailTourism, Travel HospitalityAdvertisingBrandingCinemaCRMCSIDesignDigitalDirect MarketingEducation TrainingEntrepreneurshipEvents ConferencingExhibitionsMagazinesMarketingMediaMobileNewspapersOnline MediaOut of HomePR CommunicationsPrintingProductionPromotionsPublishingRadioRecruitmentResearchRetailSalesSocial MediaSponsorshipTVYouth MarketingAllArticlesCompaniesEventsGalleriesJobsPeopleAdvertiseSubmitContactAfricaAll industriesAgricultureAutomotiveBuildingCSI SustainabilityEducationEnergy MiningFinanceHealthcareHRICTLegalLifestyleLogistics TransportManufacturingMarketing MediaPropertyRetailTourismAfricaNorth AfricaWest AfricaEast AfricaCentral AfricaSouthern Africa Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Chad Cote DIvoire DR Congo Egypt Ethiopia Ghana Guinea Kenya Lesotho Libya Madagascar Malawi Mali Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda Senegal Seychelles Sierra Leone Somalia South Africa South Sudan Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia ZimbabweInternationalAgricultureAutomotiveBuildingCSI SustainabilityEducationEnergy MiningFinanceHealthcareHRICTLegalLifestyleLogistics TransportManufacturingMarketing MediaPropertyRetailTourismAll AgricultureAgri TechAgribusinessAgro-processingAquacultureCommercial FishingCommodities FairtradeFertilisers GMOsFood SecurityForestryHorticultureSustainabilityTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll AutomotiveMaintenance SafetyManufacturing PartsMotorcyclesMotoring ReviewsMotorsportPetrochemicalRetail RentalTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll BuildingArchitecture DesignBuilding Materials EquipmentConstruction EngineeringProperty DevelopmentSmart BuildingsSustainable DevelopmentTrendsUtilitiesRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll CSI SustainabilityCircular EconomyClimate ChangeEducation TrainingEnvironment Natural ResourcesFood SecurityHealth WelfareInclusion EqualityInfrastructure and TechnologyPollution Waste ManagementTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll EducationDistance LearningE-learningHigher EducationPrimary Secondary EducationSkills TrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll Energy MiningEnergyMarkets InvestmentMiningNuclear PowerRenewables Energy EfficiencyScience EngineeringTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll FinanceAccounting AuditingBankingBudget SpeechEducation TrainingFinancial ServicesFintechInsurance ActuarialMarkets InvestmentTaxation RegulationTrendsVenture CapitalRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll HealthcareAesthetic MedicineCardiologyChronic DiseasesCSIDentistryDisease GroupsEar, Nose ThroatEmergency ProceduresEthical MedicinesExercise ScienceExhibitions EventsFinancial ServicesFood CrisisGastroenterologyGeneric MedicinesHIVAIDSHospital GroupsInfectious DiseasesMalariaMedical AidMedical ResearchMedical TechnologyMental healthNeurologyNPONutritionObstetrics GynaecologyOncologyOphthalmologyOrthopaedicsPaediatricsPalliative carePharmaceutical CompaniesPharmaceuticalsPublic HealthSports ScienceSurgical Equipment ProductsSurgical ProceduresTrendsTuberculosisWomens HealthRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll HRBizCareers ColumnEntrepreneurshipJobs RecruitmentLabour Law UnionsManagementSkills Development TrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll ICTApp and website developmentCloud ComputingCyber SecurityData ManagementHardwareInternetNetworkServicesSoftwareTech StartupsTechnologyTelecommunicationsTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll LegalCommercial LawCompetition LawCriminal LawCyber LawEnvironmental LawImmigration and Citizenship LawLabour LawLand Property LawLaw of SuccessionLaw PracticeLegislationMedia Entertainment LawMedical LawPublic LiabilityTax LawTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll LifestyleArtEventsFashionFood WineMoviesMusicSportTheatreTravelTrendsWellnessWinRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll Logistics TransportAviationCargo StorageDistributionFleet ManagementPublic TransportRailwayShippingSupply ChainTransportTrendsWarehousingRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll ManufacturingIndustrial automationMachineryManufacturingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll Marketing MediaAdvertisingBrandingCinemaCRMCSIDesignDigitalDirect MarketingEducationEntrepreneurshipEvents ConferencingExhibitionsMagazinesMarketingMediaMobileNewspapersOnline MediaOOHPR CommunicationsPrintingProductionPromotionsPublishingRadioRecruitmentResearchRetailSalesSocial MediaSponsorshipTVYouth MarketingRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll PropertyCommercial PropertyIndustrial PropertyMarket InvestmentsProperty ManagementRentalResidentialTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll RetailBanking FinanceBrandingCGF Global SummitCold ChainCommercial PropertyCRMCSIE-commerceeCommerce AwardsExhibitions EventsFashion, Clothing TextilesFMCGFranchisingGreen SustainabilityHealth SafetyHospitalityImportExportIn-store MediaInformal RetailingMall securityManufacturingMerchandisingPackagingRefrigerationRegulatoryResearchRetail MarketingRetail ServicesRetail TrendsRetailersSalesShopfittingSupply ChainTechnologyTrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll TourismAccommodationAir TravelCateringFood ServicesHospitalityRestaurantSupplyTourismToursTravelTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedomR2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingMarketing Media EventsFor branded featured events, see our Rate Card.Submit an eventDigital Strategy and Social Media Master ClassSave Email Print PDF Day 1 Tues 12 Feb: Digital StrategyIn times of chaotic change, strategy is everything. Learn how to be strategically competitive and reposition your business to a customer base that uses the web as its decision-making tool. Every business today needs to have a digital strategy that typically extends beyond e-marketing. An integrated digital strategy ensures that the business stays ahead of competitors and remains customer-centric. This course looks at the big picture, explains how the digital landscape is evolving, and explores what shifts in customer communication and decision-making processes mean for the evolution of the business and its marketing.Youll learn the eight step methodology for cutting through the chaos of the digital revolution and building clearly focused, measurable strategies for success. Youll learn how to integrate all of the different elements of e-marketing into a balanced, prioritised and achievable approach, and youll discover how best to structure your organisation to exploit the right digital opportunities.Some of what is covered:Staying ahead of competitorsThe evolving digital landscapeCustomer-centricityInnovating the customer experienceCustomer communication and decision-making processesEight step methodology for building digital strategiesHow to structure your organisation for digitalHow to integrate all the elements of digital marketing Day 2 Wed 13 Feb: Social Media Marketing This intensive course examines the best strategic approaches to exploiting social media, and how to integrate these with traditional communication approaches. If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, this is a must! Today the medium you have to master is the mobile networked consumer, but the size of your fan base is not a meaningful metric of success, and social media doesnt work the way it is hyped. This course brings clarity to socially networked communication and provides the strategic business framework for effectively integrating online word of mouth and reputation management into your digital initiatives. You will gain insight into how best to leverage the major social tools such as Facebook, Twitter, YouTube and Foursquare. Youll learn powerful strategies, tactics and methodologies such as Britefires Social Media Lens. Youll explore alternative approaches to structuring your organisation to best manage social engagement, and youll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve. This course: Clarifies why socially networked communication is so powerful Explains global best practices in social mediaProvides a strategic business framework Offers expert insight into applying Facebook, Twitter, YouTube, Foursquare and othersAnalyses case studies from large and small businesses, local and globalOutlines strategies, tactics and methodologies for marketing, reputation managementExplores organisation structures appropriate to your social maturity levelClarifies how you should manage social engagementRecommends tools and techniques for measuring and reportingThis two-day intensive master class is led by Godfrey Parkin, a digital strategist, e-marketer, author, USBED faculty member, on their social media and digital strategies. Godfreys primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer. International internet business veteran and founder of Britefire. Godfrey has advised some of the worlds largest corporations.Date: 12 February 2013 to 13 February 2013Time: 08:30 AM - 04:00 PMVenue: TBC - JHB Based, JohannesburgCost: DMA Members: R4 400-00 excl VAT Non DMA Member: R5 000-00 excl VatContact: Nadine NagelCompany name: Pollen InteractionsTelephone number: 011 894 2767Email address az.oc.snoitcaretninellopstneve Like Save Email Print PDF 