<qa>  What is the TIPS Study?The TIPS Study, or Treatment and Illness Perceptions Survey, is a study funded by the national Alzheimers Association to learn more about differences between African Americans and Whites attitudes, beliefs, and experiences related to Alzheimers disease AD. The study involves a one-time 30-minute telephone survey in which participants are asked about a range of topics related to AD, including their personal experiences, their beliefs about the diseases symptoms and risk factors, and their attitude toward possible future treatment options. Information from the survey will be used to develop more culturally sensitive health education and healthcare services for persons with AD. 