<prompt> Mother friendly childbirth initiative was launched inUSABritainAustraliaIndia  <response>: BBFHI: Description: To improve care throughout the childbearing continuum in order to save lives, prevent illness and harm from the overuse of obstetric technologies, and promote health for mothers and babies around the world Launched: 1996, USA10 Steps of MFCI:Step 1: Treat every woman with respect and dignity, providing her right to informed consent and refusalStep 2: Possess and routinely apply midwifery knowledge and skills related to normal physiologyStep 3: Inform the mother of the benefits of continuous support during labour and birth,Step 4: Provide drug-free comfort and pain-relief methods during labourStep 5: Provide specific evidence-based practices proven to be beneficialStep 6: Avoid potentially harmful procedures and practices that have no scientific supportStep 7: Implement measures that enhance wellness and prevent emergencies, illness, and death of Mother and BabyStep 8: Provide access to evidence-based skilled emergency treatment for life-threatening complicationsStep 9: Provide a continuum of collaborative maternal and newborn care with all relevant health care providers, institutions and organizationsStep 10: Strive to achieve the 10 Steps to Successful Breastfeeding WHOUNICEF Baby-friendly Hospital Initiative BFHI 