<prompt> PUFA consumption is associated withLowering of serum cholesterol, rise in LDL cholesterolLowering of serum cholesterol, lowering of LDL cholesterolRise in serum cholesterol, rise in LDL cholesterolRise in serum cholesterol, lowering of LDL cholesterol  <response>: Diet rich in polyunsaturated essential fatty acids have been reported to reduce the serum cholesterol and low density lipoprotein - Park 