<prompt> 12 by 12 initiative is directed at:AnaemiaPopulation controlLiteracyRural electricity  <response>: A 12 by 12 initiative was launched in AIIMS ON April 2007 with a view to have haemoglobin of 12 gdl by the age of 12 years. Ref: National Health Programmes in India, J.Kishore, 10th edition pg: 453 