<prompt> The guidelines according to baby friendly hospital initiative includes all of the following, except:Encourage breast feeding on demandMothers and infant to be together for 24 hrs a dayMothers should initiate breast - feeding within 4 hrs of normal deliveryNewborn infants should not be given food or drink other than breast milk  <response>: According to BFHI Baby-Friendly Hospital Initiative, the mother should initiate breast-feeding within the first hour of bih in normal delivery and within 4 hours following caesarean section. Ref: Parks Textbook of Preventive and Social Medicine, 19th Edition, Page 444; Pediatric Primary Care By Catherine E. Burns, 5th Edition, Chapter 11 