 Design: A randomized study with three groups. Participants will use smartphones to provide geotagged reports of alcohol craving and drinking in daily life GMA reports before, between, and after a series of laboratory sessions. During sessions, participants will drink an alcoholic beverage individualized to produce a 0.06 gdL blood alcohol content or a soft drink. Participants will then be repeatedly presented with alcohol- or soft-drink-associated cues without further drinking. These are the memory retrieval and extinction portions, respectively, of memory retrieval-extinction. Previous studies suggest this procedure can robustly reduce Pavlovian associations between cues and responses such as craving. The mechanism seems to involve memory reconsolidation, in which freshly retrieved associations e.g., drink cues and consumption - pleasant effects become more vulnerable to disruption by extinction. 