 Campaign components target both the child care center and home, two important spheres of influence that shape young childrens diet and physical activity behaviors Skouteris et al. 2011; Larsen et al. 2011. Engaging both spheres in a coordinated effort helps ensure that children receive consistent health messages. Messages will address the promotion and support of childrens healthy diet and physical activity behaviors, while also encouraging child care staff and parents to adopt similar health behaviors. The messages within each unit will be informed by our conceptual model and address the following constructs: knowledge of current recommendations for children and adults, strategies for shaping the physical and social environment to promote good eating and physical activity habits, strategies for overcoming common barriers to healthy eating physical activity, and targets for making gradual behavior changes. 