<prompt> Pfupisa nyaya yacho: CNN Milan ine Moxy, nepo Europe yakawanda yakapendwa Blu. Jaz muGuta ari kutamba muAmsterdam September anouya. EVEN inowedzera mikana yokurara zvakanaka usiku, nepo Tune ichiwirirana nemari shoma. Uye ipapo pane Vib ine simba nenzvimbo itsva, Venu, ichakurumidza kusvika muDubai. Mashoko aya anotanga kuva anonzwisisika paunoziva kuti ose mazita ezviratidzo zvemazuva ano zvehotera. Maererano naChekitan S. Dev, purofesa paCornell University School of Hotel Administration, hotera dzave dzichitumidzwa zita romuridzi kana kuti nzvimbo. Asi munguva ichangopfuura, anoti, kupa mazita kwachinja kubva pakuita zvinhu zvisina kurongwa kuva chimwe chinhu chakarongwa zvikuru. Saka chii chiri seri kwokuyerera uku kwamazita ehotera asina kujairika, akazara nezvikanganiso zvokunyorwa uye kushandiswa kwamashoko kusingatarisirwi? Tarisa kune vezera remireniyumu uye psychographics -- chidzidzo chehunhu, mafungire, zvido uye mararamiro. Nyanzvi dzepfungwa dzinoti chizvarwa chemireniyumu chinoumbwa nevanhu vane pfungwa dzakazvimirira, vanoda zvitsva vari kutsvaka zvimwe zvinhu zvitsva. Zviratidzo zvokugamuchira vaeni zviri kugadzira nzira dzazvo dzokutengesa maererano naizvozvo. Matthew Von Ertfelda, mutevedzeri wapurezidhendi weMarriott anoona nezvekunzwisisa zvinhu, mazano uye zvinhu zvitsva, anoti: Makambani emahotera ari kushandisa zvakanyanya mashoko anoratidza mafungiro evanhu kuti azive zvinodiwa nevatengi. Kuputika kwemasocial media kunewo basa rinokosha mumutambo wezita. Nyanzvi dzinoona nezvemabhizimisi dzinoti mabhizimisi ezana remakore rechi21 anofanira kuva nezvigunwe zvinoenderana nezvinenge zvichiitwa munyika yose, paIndaneti. Dr. Donna Quadri-Felitti, sachigaro weNew York Universitys School of Professional Studies Tisch Center for Hospitality and Tourism anoti, Nokuda kwemasocial media, chizvarwa chevana vari mumakore ari pakati pe1300 kusvika ku1900 ndicho chizvarwa chokutanga munyika yose. Uye sezvo chizvarwa chino chichifarira zvikuru kutumira mameseji uye kutumira mashoko paIndaneti, chaizvoizvo hotera dzinofanira kufunga kuti mazita achaita sei munyika itsva yenhau. Nokuda kwezvinangwa zvemagariro evanhu, nhamba yevanhu vari muzita inokosha. Runyoro runowanzoshayiwa mukutsvaka kupfupikisa. Asi chimwe chikonzero chokuperetera zvisina kururama kwakananga chingava chepamutemo. Runyoro runowanzosarudzwa...  <response>: Kubva paBlu kusvika paVib, mazita emahotera azvino uno ane zvikanganiso zvokunyorwa uye kushandiswa kwemashoko kusingatarisirwi. Ndichikamu chechinangwa cheindasitiri yokugamuchira vaeni chokunanga chizvarwa chemireniyumu mupfungwa uye kuchengeta mazita avo. W Hotels neStarwood yaiva pakati pemapiyona ehurongwa uhwu, kuvhura hotera yayo yokutanga muna 1998. 