<prompt> Pedzisa mutsara unotevera: Kellogg akatanga kushambadzira zviyo zvemangwanani ndokuunza mubairo wokutanga mubhokisi mukutanga kwema1900. Quaker Oats yakapinda mumusika nePuffed Rice neWheat Berries iyo yakanga yaunza pa  <response>: World Fair ya1904, nezviyo zvisina kubikwa zvaipfurwa nemhepo inopisa yakamanikidzwa kubva mumapaipi, zvichibuda zvakapetwa kakawanda kukura kwazvo. Zvakatengeswa seshanduko mune zvesayenzi yezvokudya. Muma1920, kushambadzira kwenyika mumagazini nenhepfenyuro kwakatamba basa rinokosha mukumuka kwemugadziri wechina mukuru wezvirimwa, General Mills. Muna 1921, James Ford Bell, purezidhendi weimwe kambani yokugaya gorosi muMinneapolis, akatanga kuedza kugadzira zvimedu zvegorosi. Pashure pokunge gorosi racho radzikwa, raomeswa, uye raiswa muto, shuga, uye munyu, raibva raiswa mupoto kuti riumbwe, rozoomeswa muovheni yemagetsi. Pakazosvika 1925, Wheaties yakanga yava Breakfast of Champions. Muna 1928, makambani mana okugaya akabatanidzwa seGeneral Mills Company muMinneapolis. Kambani itsva yakawedzera kutengeswa kwezvokudya zvakapakirwa nekushambadzira kwakasimba, kusanganisira kutsigira mapurogiramu eredhiyo akadai sa Skippy, Jack Armstrong, The All-American Boy, nemitambo yebaseball. Jack Dempsey, Johnny Weissmuller, nevamwe vakaongorora mashoko okuti Breakfast of Champions. Pakazosvika 1941 Wheaties yakanga yawana 12 muzana muzana yemusika wezviyo. Kuedza kwokufembedza kwakabudisa Kix, chibage chakafembedzwa, uye Cheerios, chibage cheoats chakafembedzwa. Kuvandudzwa kwechigadzirwa uye kusiyanisa kwakaunza kutengesa kwakazara kweGeneral Mills kune anopfuura madhora mazana mashanu emamiriyoni pagore 18 muzvikafu zvakapakurwa mukutanga kwema1950. Muna 1944 General Foods yakatanga chirongwa chekushambadzira maGrape Nuts, ichinyanya kutaura nezvekukosha kwekudya kwekuseni. 