<prompt> Fingqa isihloko: I-Google izama ukuzamazamisa imboni yezimoto ngezimoto ezizimele, njengoba inkonzo entsha eyethulwe eCalifornia izosiza abashayeli ukuba bathenge umshuwalense wemoto. Kucatshangwa ukuthi lokhu kungase kubikezele umzamo wakamuva wenkampani wokunyakazisa imboni esenesikhathi eside ikhona futhi kuye kwaphakamisa imibuzo yokuthi ingabe i-Google ngelinye ilanga ingase iqale ukuthengisa izinqubomgomo. Leli thuluzi elibizwa ngokuthi i-Google Compare for car insurance, livumela abantu ukuba baqhathanise izinhlinzeko ezivela kubahlinzeki bomshuwalense abahlukahlukene. Le nsizakalo entsha, eyethulwe ngoLwesine, iqhathanisa izingcaphuno zomshuwalense wezimoto ezivela kubathwali abangafika kwabangu-14 ababamba iqhaza ekuqhathaniseni. I-Google yethule isevisi entsha yokusiza abashayeli baseCalifornia ukuba bathenge umshuwalense wemoto, okungase kube isinyathelo sokuqala senkampani esibheke ukuzamazamisa ngempela imakethe. Kuze kube manje izinkampani zomshuwalense eziyi-14 zibambe iqhaza kule sayithi yokuqhathanisa lapho iGoogle ithatha khona isabelo ekuthengisweni ngakunye okungathengwa ku-inthanethi noma nge-ejenti - le nsizakalo ibuye isebenziseke kumakhalekhukhwini. I-Google ithola isabelo ekuthengisweni ngakunye, kodwa inkampani yathi ubukhulu bamakhomishini ngeke buthinte indlela ehlukanisa ngayo amanani entengo. Amapholisi angathengwa ku-inthanethi noma nge-ejenti futhi i-Google izothola ingxenye yokuthengiswa komshuwalense ngamunye. Le nkampani yaseMountain View, eCalifornia, iye yathi ubukhulu bamakhomishana ngeke buthinte indlela ehlukanisa ngayo izilinganiso zamanani. U-Ellen Carney, umhlaziyi we-Forrester Research, wabhala ngoJanuwari ukuthi i-Google ingase ithathe izinyathelo zokukhulisa ulwazi lwayo lwezokuphepha ngokuthengwa kwe-Coverhound eseSan Francisco. I-Coverhound ithuthukise ipulatifomu yayo ukuze abathengi bathenge umshuwalense wemoto futhi ukutholwa kuzoletha ulwazi oluningi emakethe yomshuwalense kuGoogle. Abanye babahlinzeki bomshwalense wezimoto abakhulu kunabo bonke, kuhlanganise ne-State Farm, i-Allstate, i-Progressive ne-Geico, abazange bajoyine inkonzo ye-Google. I - Progressive ne - Allstates esurance.com nazo zinikeza ukuqhathanisa kwamanani omshwalense wemoto. Kucatshangwa ukuthi besaba ukuthi ngelinye ilanga i-Google ingase incintisane nabo, futhi ingasebenzi njengomuntu ophakathi...  <response>: I - Google yethule indawo yokuqhathanisa amanani abashayeli baseCalifornia ukuze baqhathanise izingcaphuno zomshuwalense wemoto. Le nsizakalo kungenzeka ukuthi isungulwe eTexas, e-Illinois nasePennsylvania esikhathini esizayo esiseduze. Abantu abasemkhakheni bacabanga ukuthi lesi kungaba yisinyathelo sokuqala sokuqeda imakethe yomshuwalense wezimoto. I-Google iyakuphika ukuthi inezinhlelo zokuthengisa nokuqinisekisa umshuwalense ngokwayo. Izinsizakalo ezifanayo ze-Google sezivele zitholakala e-U.K. kumshuwalense wemoto nowokuvakasha, ezezindlu kanye namakhadi okuthenga ngesikweletu. 