<prompt> Fingqa isihloko: CNN UHillary Clinton wasebenza kanzima ngesonto eledlule ukuze abeke uphawu lokuphela endabeni ye-imeyili yoMnyango Wezwe ngokumemezela ukuthi kwakungekho lutho olutholakalayo. Kodwa ngenxa yokuphuthuma kwakhe ukulawula indaba, kungenzeka ukuthi uClinton futhi waphuthelwa isithombe esikhulu: Ezombusazwe njengakwezamabhizinisi, ubuqiniso bubalulekile. Ingqungquthela yakhe yabezindaba yayizwakala njengokudlala okulawulwayo - incazelo ehlaziywe ngokucophelela, isimo sokulwa - okwasenza sakholwa ukuthi lokho ayesitshela khona kwakuyiqiniso eliphelele. Abantu bayazibuza: Ingabe uthembekile kithi? Kungani kunokusola okungapheli kokuthi iBrand Hillary ayihlanganisi ukuveza obala ukuthi ungubani ngempela? Njengoba umbhali uJoe McGinniss abika encwadini yakhe eyingqopha-mlando ekhuluma ngomkhankaso kaNixon ka-1968, ethi The Selling of a President, kudala abeluleki bezombangazwe baqala ukumaketha abakhethiweyo njengezicucu zensipho. Lo mkhuba uye wakhula kusukela ngawo-1960 njengoba imikhankaso iye yaphetha ngokuthi imikhiqizo yezombangazwe ibhekana nokuvivinywa okufanayo phakathi kwabavoti njengoba kwenza imikhiqizo yabathengi phakathi kwamakhasimende. Futhi phakathi kwabathengi namuhla, ubuqiniso bubaluleke kakhulu empumelelweni kunanoma yisiphi esinye isikhathi emlandweni wemikhiqizo. Isifiso sokwethembeka siwumshayeli ongokoqobo wemali engenayo yemikhiqizo. Ngokuqhubekayo, abantu bafuna ukunikela ngemali yabo kumikhiqizo - yezombusazwe kanye neyezentengiselwano - enezinhlobo zamagugu nabo abangathenga kuzo. Njengoba umlobi uJames H. Gilmore atshela i-New York Times, umuzwa wokuba neqiniso uqinisa ukwethemba lokho okuyiqiniso ezweni eliya liguquguquka, eliqanjiwe nelingokomzwelo. Ucwaningo lwamuva lomhlaba wonke luthole ukuthi ama-63 wabathengi angathenga umkhiqizo awubona unokwethenjelwa kunabancintisana nawo, futhi abangaphezu kuka-60 bangancoma inhlangano abayibona inokwethenjelwa. Ukungakunaki ukubaluleka kokwethembeka kwabavoti kuyingozi enkulu, njengoba uMitt Romney no-Al Gore bafunda sekwephuze kakhulu. Futhi ayesebenza esimweni sokuqonda esithethelela kakhulu kunesamanje. Abavoti balibona kalula igebe phakathi kokuba yibo ngempela laba bakhethi nokuthi babefuna ukuba sibabheke kanjani...  <response>: UMartha Pease: UHillary Clinton wazama kanzima ngesonto eledlule ukubeka indaba ye-imeyili ngemuva kwakhe. I-Pease: Abathengi baya ngokuya bewazisa kakhulu ama-brand abawabheka njengangempela. Ingabe uphawu lukaClinton luyafaneleka? 