<prompt> Fingqa isihloko: U-Andre Spicer unguProfesa Wokuziphatha Kwezinhlangano, eCass Business School eCity University eLondon. Imibono evezwe kulokhu kuphawula ingeyombhali kuphela. I-CNN iveza umsebenzi we-The Conversation, ukubambisana phakathi kwezintatheli nezazi zezemfundo ukuhlinzeka ngokuhlaziywa kwezindaba nokuphawula. Okuqukethwe kukhiqizwa yi-The Conversation kuphela. I-CEO ye-Apple uTim Cook ukhiphe i-Apple watch eyayilindelwe kakhulu - umkhiqizo wokuqala omusha wenkampani yakhe kusukela nge-iPad. UCook wathi leli washi elisha, ngaphezu kokubonisa isikhathi, liyisiqondiso esiphelele sokulondoloza impilo nokuzilolonga. Kodwa akunakwenzeka ukuthi sizwe okuningi ngokuthi abantu bazosisebenzisa kanjani ngempela lesi sithako esisha isikhathi esithile. Ucwaningo lwethu luye lwathola ukuthi amawashi ahlakaniphile ngokuqinisekile anezinzuzo ezithile kubasebenzisi bawo. Kodwa futhi zinecala elifihlekile, elibi izinkampani ezizithengisayo ezingeke zikhulume ngalo. Njengengxenye yomsebenzi wokucwaninga no-Alberto Rizzoli, siye sazama ukuqonda ukuthi yini eshukumisela abantu ukuba batshale imali kuma-smartwatch. Omunye umhlanganyeli, ijaji, wayethemba ukuthi uzokwazi ukulandelela inqwaba yama-imeyili phakathi namahora amaningi enkantolo lapho kwakufanele anake - futhi abonakale enaka. Abaningi bethu bayayazi le nkinga. Sichitha izinsuku zethu sixhumana nabantu. Ingxenye enkulu yesikhathi sethu ithathwa imihlangano noma ukuhlangana okungahleliwe nozakwethu. Nokho, lapho sisemihlanganweni, ama-smartphone ethu asuke esikhumbuza ukuthi ibhokisi lethu lokungenayo ligcwele. Singase sifune ukuhlola le miyalezo engenayo, kodwa yazi ukuthi kungaba ukwedelela ukubheka ucingo lwethu. Lapho enye yamawashi okuqala ahlakaniphile ifika emakethe, ijaji lacabanga ukuthi selitholile ikhambi lale nkinga. Sathola ukuthi abasebenzisi abaningi bama-smartwatch bayakwazisa ukuthi la madivayisi ayebasiza kanjani ukuba balandele ukwaziswa njengoba bekufika kuyilapho bebonakala benendaba nabantu. Futhi kwasindisa abasebenzisi ekucindezelekeni kokumba emaphaketheni noma ezikhwameni zabo ukuze bathole ucingo oluzwakalayo. Ngokumangalisayo, cishe ingxenye yabantu esaxoxa nabo kuphela empeleni abasebenzisa lonke ubuchwepheshe bokulandelela impilo...  <response>: Amawashi ahlakaniphile anezici ezifihlekile, ezifihlekile izinkampani eziwathengisayo ezingeke zikhulume ngazo, kusho u-Andre Spicer. Spicer: Umsebenzisi ojwayelekile we-smartphone uhlola umakhalekhukhwini wakhe izikhathi ezingu-150 ngosuku, eqala ngemva kwemizuzu embalwa nje evukile. Uyanezela ngokuthi kungenzeka futhi sikhathazeke kakhulu ngezinto okungenzeka asikaze sicabange ngazo ngaphambili. 