<prompt> Fingqa isihloko: Sekuyiminyaka eminingi amagama abo esenkabeni yempilo yaseBrithani kodwa iCadbury, iHeinz kanye neMarks Spencer manje sebehambile ohlwini lwe-superbrands esizithandayo. Esikhundleni salokho, uJohn Lewis, iLego neHäagen-Dazs zibhekwa njengezingxenye eziyingxenye yezwe. I-Dyson ne-Virgin Atlantic nazo ziyingxenye emisha yemikhiqizo emikhulu engu-20 ethandwa kakhulu inhlolovo yaminyaka yonke yabathengi abangu-2 500 eyenziwa abahlaziyi bezimakethe e-Center for Brand Analysis. Uthando olulahlekile: ICadbury, iHeinz kanye neMarks Spencer sebehambile ohlwini lwezitolo ezihamba phambili ezingama-20 zaseBrithani, sebebuyiselwe uJohn Lewis, iLego, iVirgin Atlantic kanye neHäagen-Dazs. Esikhundleni esiphambili eshadini unyaka wesibili kulandelana iBritish Airways, ilandelwa iRolex, eyasungulwa eLondon ngo-1905. Unyaka odlule iCadbury yayinguNombolo 11 kodwa ayibonakaliswa kulo nyaka kulandela uchungechunge lwezingxabano selokhu yatholwa yinkampani yaseMelika iKraft ngo-2010. Ukusabela komphakathi kwakamuva kakhulu kwafika emasontweni ambalwa adlule lapho kushintsha iresiphi yamaqanda e-Creme futhi kunciphisa usayizi wamaphakethe awo amaningi. IHeinz edume ngobhontshisi wayo obhakiwe, isobho likamatamatisi kanye nesobho elisemathinini nayo isukile ohlwini ngemuva kokuvela endaweni yesihlanu ngonyaka odlule. Akwaziwa ukuthi kungani le nkampani, ebilokhu ingeyase-United States, ingathandwa abaseBrithani. Okungafanele ukuthandwe: Uhlobo lwe-ayisikhilimu i-Häagen-Dazs lusha ohlwini lwama-superbrand angu-20. Kodwa isifiso sethu esandayo sokwazi ukunambitheka nokudla okungajwayelekile singase sibe esinye sezizathu. Kodwa-ke, ukuphela kwe-M S, eyayingu-No. 18 ngo-2014, kuzoba buhlungu kakhulu kubaphathi bayo, ikakhulukazi njengoba imbangi yabo uJohn Lewis igxumele eshadini engu-No. 6. UMark Spencer uye wakhuthazelela iminyaka emithathu enzima, eyayikhuthazwa ukuthengiswa okuphansi kwezingubo zabesifazane kanye nezinkinga zokuqala ngewebhusayithi yayo entsha. I-Virgin Atlantic iqala ukubonakala kuNombolo 20 kodwa inendlela ethile okufanele ihambe ngaphambi kokubamba umnqobi we-BA. Ngesonto eledlule nje, inkampani engumzali ye-BA, i-IAG, yathi ilindele ukuthi inzuzo ikhuphuke ngo-20 iye cishe ku-1.6billion kulo nyaka. Ngenxa yalokho, inani lamasheya ale nkampani lafinyelela inani eliphakeme kunawo wonke...  <response>: UHeinz noMarks Spencer abasekho ohlwini lwemikhiqizo yaseBrithani ethandwa kakhulu. Esikhundleni sawo kwaqhamuka uJohn Lewis, iLego, iVirgin Atlantic neHäagen-Dazs. ICadbury yayingu-11 ngonyaka odlule kodwa ayibanjwa kulo nyaka. 