<prompt> Fingqa isihloko: CNN Ngiyanihalalisela, nina enizonda i-Internet! Wenze kahle, baqaphi bomzila owodwa weqiniso-wokukhuluma-ngohlanga! Uma singayinciphisi ingxabano ngokumelene nomkhankaso we-Starbucks Race Together, ngesaba ukuthi ayikho inkampani enkulu eyoke izame ukukhuluma ngobuhlanga futhi - mhlawumbe iminyaka eyi-10 noma engu-20. Ingabe yilokho ngempela esikufunayo? Bheka, ngiyaqonda. Ukucela izisebenzi zasendaweni yokudlela ukuba zixoxe ngobuhlanga kuyinto enzima kakhulu ukufuna kubasebenzi abasebenza kanzima kakade. Ingasaphathwa-ke eyokuthi, mhlawumbe isihloko kufanele sibizwe ngokuthi ubandlululo oluhleliwe, hhayi nje uhlanga. Futhi kunemibuzo enengqondo mayelana nokuthi yini ngempela i-Starbucks engathemba ukuyifeza, lapha. Kodwa yeka ukuthi kwakubuhlungu kanjani! Emahoreni angu-48 adlule, izishoshovu zobulungiswa bobuhlanga ziye zachitha upende olungaphezu kolwe-internet zigxeka i-Starbucks ngokuzama ukulwa nobandlululo kunalokho ezikwenzile ngokumelene nezinye izinkampani ngempela ezinobandlululo. Iqiniso liwukuthi asikwazi ukuba nakho kokubili. Asikwazi ukufuna ukuba izinkampani zikhulume ngobuhlanga, bese sizihlasela lapho zizama. Yebo, kubonakala kuwumdlalo ongenabungozi ukufaka noma ukuhambisa i-snark. Ngesinye isikhathi, sonke siye sajabulela injabulo eshibhile umuntu ayithola ngokuxhaphaza inkampani enkulu kuyi-Internet. Kodwa kulokhu intengo iwukuthi akukho nhlangano eyofuna ukwenza noma yini eyakhayo noma eyakhayo ezindabeni zobuhlanga isikhathi eside kakhulu. Eqinisweni, ezinye izishoshovu ziphendula ngokuzwelana okuncane, ukuzwelana kanye nomusa, okwenza ezinye izinkampani zifune ukugijima ngenye indlela. Nalapha futhi, ingabe yilokho esikufunayo? UMellody Hobson, oyilungu lebhodi le-Starbucks elingumAfrika-waseMelika nomngane wakhe, ungumsekeli omkhulu walo mkhankaso. Ezinye izinkampani eziphethe zizosabela kanjani esikhathini esizayo lapho ilungu elincane likhuthaza inkampani ukuba ikhulume obala ngezindaba zokufakwa kwabantu bezinhlanga ezihlukahlukene? I-Starbucks izama ukwenza umehluko omuhle. Uma inkampani ivuzwa, abanye bayolandela. Kodwa akekho ofuna ukuba umkhiqizo wakhe ushaywe. Ngesinye isikhathi esikhathini esizayo, izishoshovu zizokwethula isicelo se-inthanethi noma ziphikise inkampani enecala lokuziphatha okunobandlululo okungokomthetho. Kodwa ubani oyosibheka ngokungathi sína, lapho...  <response>: Abakwa-Starbucks bahlanjalazwa abaningi ku-inthanethi ngenxa yesinyathelo sabo esithi Race Together. UVan Jones: Hlobo luni lwesifundo lokhu okuyoba nalo kwezinye izinkampani ezizama ukwenza okulungile? 