<prompt> Fingqa isihloko: Ezinyangeni ezimbili nje ezedlule i-McDonalds yakhipha isikhangiso esisho ukuthi ayisoze yaba iklabishi. Kodwa kubonakala sengathi inkampani enkulu yokudla okusheshayo ingase ishintshe umqondo ngokuphathelene nokudla okuhamba phambili, njengoba umbiko omusha ubonisa ukuthi iMcDonalds ihlela ukwethula iklabishi emenyu yayo ngokushesha. Abahlaziyi bezindawo zokudlela i-Janney Capital Markets babhala ukuthi omunye wemithombo yethu embonini ubonisa ukuthi iMcDonalds U.S. ihlela ukwethula iklabishi njengesithako ezindaweni zayo zokudlela esikhathini esizayo esingekude kakhulu. Skrolela phansi ukuze ubone ividiyo. Ingabe uMcHipster? Naphezu kokushicilela lesi sikhangiso emasontweni ambalwa edlule, kubikwa ukuthi iMcDonalds izoqala ukunikeza iklabishi emenyu yayo esikhathini esizayo esiseduze. Umhlaziyi kaJanney uMark Kalinowski utshele i-CNN ukuthi lesi sinyathelo singase sisho ukuthi ama-saladi e-kale ngisho nama-smoothies kungenzeka abe khona futhi wathi umgomo wenkampani ukubonakala unempilo noma unekhwalithi ephakeme. Kusobala ukuthi i-McDonalds ihlose ukuthuthukisa umbono wabathengi ngekhwalithi yokudla kwayo. Ukwengeza iklabishi emenyu kungasiza ngandlela thile kube yisinyathelo kulolu hlangothi, kubhala yena. Kodwa-ke, abakwaMcDonalds bathula lapho bebuzwa ngokudla okudliwa kakhulu, bechazela i-CNN, ngokwengxenye:sihlale sibheka izithako ezintsha nezihlukile. Kunoma ikuphi, ungalindeli ukuthi ama-Big Mac akho esikhathi esizayo ayobe egcwele imifino enama-curly. Emasontweni ayisithupha adlule, uchungechunge olukhulu lokudla okusheshayo lwasakaza isikhangiso lapho amagama athi AKUSHO UKUPHELA ayevela khona ngezinhlamvu ezinkulu phezu kwengqimba yesaladi ye-burger. Lezi zindaba ziza ngemva kokuba uMcDonalds ngoMsombuluko efunge ukuthi izophinde izenze inkampani yesimanjemanje, ethuthukayo yama-burger ngemva kokuncintisana okunonya okuvela kuChipotle, Chick-fil-A kanye neminingi ye-burger engcono yokuthengisa ezitolo zokudlela zase-U.S. ngenyanga edlule. NgoFebhuwari kwaphela ukubuswa nguDon Thompson owayenguSihlalo Ophakeme. Isikhathi sakhe esifushane sasihlanganisa no-2014, lapho ukwehla kwenzuzo, imali engenayo kanye nokugcwala kwabantu kwaholela komunye weminyaka emibi kakhulu kaMcDonalds emashumini eminyaka. USteve Easterbrook, owayengumuntu wangaphakathi kwabakwaMcDonalds owahola amaketanga amabili ezindawo zokudlela ezise-UK ngaphambi kokubuyela enkampanini ngo-2013, wathatha izintambo e-Golden Arches ngoMashi 1. I - - - - - - - - - - - - - - -  <response>: Isikhangiso se-Big Mac esaqala ngoJanuwari sasinamathisele amagama athingeke kube iklabishiphezu kwesaladi ye-burger eyingqayizivele. Manje abantu abasembonini bathi le nkampani izoshintsha izitayela zayo ngomzamo wokwakha isithombe esinempilo, nesihlanzekile. Abahlaziyi babikezela ukuthi imifino cishe izovela ngesimo samasaladi noma ama-smoothies. 