 Nyora kuenderera mberi kweiyi ndima - Muna 1996, akazove Director weBhora weCoca-Cola kwaaive nebasa rekutsigira kwavo panguva yeEFAFA Euro 1996 pamwe neFIFA World Cup ya1998. Akanga ariwo mutariri wekutaurirana kwechibvumirano che2002uye 2006 FIFA World Cup, UEFA Euro 2000 uyewo neCONCACAF, CONMEBOL uye Asian Football Confederation. Akanga achibatanidzwawo mukuitwa kwemabasa ose okushambadzira akarongwa munyika dzinopfuura 200 pasi pose. 