 Nyora kupfuurira kweiyi ndima - Musi waDecember 29, 1965, CBS yakawana kodzero dzeNFL mitambo yemwaka wenguva dzose muna 1966 na1967, nesarudzo yekuwedzera kondirakiti kusvika muna 1968, ye 18.8 mamirioni pagore zvichipesana zvakanyanya ne 14.1 mamirioni pagore yaibhadhara kodzero muna 1964. Musi waFebruary 14, 1966, kodzero dze 1966uye 1967 NFL Championship Games Ice Bowl dzakatengeswa kuCBS nokuda kwe2 miriyoni pamutambo. 1967 yakaratidzawo gore rokupedzisira iro CBS yakanga ine mapoka akasiyana evatsinhanisi vechikwata chimwe nechimwe kweanenge 90 kusvika ku95 yemitambo yavo yeNFL. 