 Nyorai kupfuurira kweiyi ndima - Muna 1999, Quandt naAshenfelter vakabudisa pepa mumagazini inonzi Chance iyo yakabvunza kududzirwa kwechiverengero kwemigumisiro ye 1976 Judgment of Paris. Vanyori vakacherechedza kuti chati yakabatana yezvakanakisisa-kune-yakaipisisa mazinga ewaini 18 nevatambi vane ruzivo rwekuravira yakaratidza kufanana kwakawanda setafura yenhamba dzisingaenzaniswi, uye vakatsanangura zvakare data, vachishandura migumisiro zvishoma, vachishandisa fomu iyo yavakataura kuti yakanga yakanyatsoshanda uye isingagutsikane. Pepa rakatevera raQuandt rinonzi On Wine Bullshit rakaseka mitsetse yezvipikiso yaiita seinoitika iyo yaiwanzoperekedza ratidziro dzewaini dzakabudiswa nenyanzvi. Basa richangobva kuitwa naRobin Goldstein, Hilke Plassmann, Robert Hodgson, nevamwe vezvehupfumi uye masayendisiti ezvehunhu rakaratidza kusiyanisa kwakanyanya uye kusapindirana mukati uye pakati pevanoravira mapofu; uye kuwirirana kushoma kwakawanikwa pakati pemutengo nezvinodiwa, kunyangwe pakati pevanyanzvi vewaini, mumamiriro ekuravira umo mavara nemitengo zvakavanzwa. 