 Nyorai kupfuurira kweiyi ndima - Musi waApril 20, 2002, Devdas yakasarudzwa kuti itange kuratidzwa pa2002 Cannes Film Festival, pashure pokunge mutungamiriri wemutambo wacho Christian June asangana naBhansali muna November 2001. June aida kuti Bhansali amutumire maprinta efirimu racho muna March 2002, asi Bhansali akaita zvaidiwa mumwedzi wakatevera mushure mokunge kupfura kwaitwa. Kucherechedza firimu rekutanga reIndia kuratidzwa pamutambo, rakasarudzwa kuti rive kunze kwekukwikwidza uye kuratidzwa kwakaitika musi wa 23 Chivabvu, pamwe nevatambi vayo Shah Rukh Khan naRai vaive varipo; vezvenhau vakabvunza nezvekusavapo kwaDixit. Vateereri vakatsoropodza misoro yomufirimu wacho, iyo yakanga yave yakatorwa mifananidzo kanoverengeka pamberi pezvi, uye The Hindu yakaidana kuti kuodzwa mwoyo kwomutambo. Bhansali, zvisinei, gare gare akataura nezvekufara kwake pamusoro pekuratidzwa, achirondedzera se kukudzwa kukuru kweBollywood uye akataura, Kwandiri, zvinoita kunge mukana werudzi rutsva rwevateereri kuti vaone bhaisikopo redu. Khan naRai vakaenda kuNew York City musi wa 29 Chikumi kunopinda musangano wevatori venhau wekusimudzira firimu, panguva ino Bhansali haana kuenda. 