 Nyorai kupfuurira kweiyi ndima - Don Murphy akanga achironga, asi apo United States yakatanga kupinda muIraqmuna Kurume 2003, Hasbro akakurudzira kuchinjisa iyo Transformers franchise pachinzvimbo. Tom DeSanto akabatana naMurphy nokuti akanga ari fan of the series. Vakasangana nomunyori wemabhuku enyambo Simon Furman, uye vakataura kuti mifananidzo nemifananidzo ndiyo yakavafurira zvikuru. Vakaita kuti Creation Matrix ive nzira yavo yekuronga, kunyangwe Murphy akaitumidza zita nekuda kwemafirimu akateedzana The Matrix, asi akazoshandiswa zvakare mu. DeSanto akasarudza kunyora kurapwa kubva pakuona kwevanhu kuti abatanidze vateereri, nepo Murphy aida kuti ive netoni yechokwadi, inoyeuchidza firimu renjodzi. Kurapwa kwacho kwaisanganisira maAutobots Optimus Prime, Ironhide, Jazz, Prowl, Arcee, Ratchet, Wheeljack, uye Bumblebee, uye maDecepticons Megatron, Starscream, Soundwave, Ravage, Laserbeak, Rumble, Skywarp uye Shockwave. 