 Chii chinonzi Marketing Automation? Marketing Automation is a subset of customer relationship management CRM kana customer experience management CXM iyo inotarisa pane tsanangudzo, segmentation, kuronga uye kutevera mishandirapamwe yekutengesa. zvakaitwa nemaoko zvakanyanya kushanda nesimba uye zvinoita kuti maitiro matsva agoneke.Kushambadzira otomatiki kunogona kutsanangurwa senzira iyo tekinoroji inoshandiswa kugadzira akawanda anodzokororwa mabasa anoitwa nguva nenguva mumushandirapamwe wekushambadzira.Kushambadzira otomatiki mapuratifomu anobvumira vatengesi kuti vagadzirise uye kurerutsa kutaurirana kwevatengi nekugadzirisa yakaoma omnichannel nzira dzekushambadzira kubva kune chimwe chishandiso. Marketing Automation inobatsira zvikuru munzvimbo dzakaita seLead Generation, Segmentation, Lead kusimudzira uye kutungamira zvibodzwa, Hukama kushambadzira, Muchinjikwa-kutengesa uye upsell, Kuchengeta, Kushambadzira ROI kuyerwa. Inoshanda yekushambadzira otomatiki maturusi anowedzera data kubva kune yakaparadzana kana yakabatanidzwa CRM kuti unzwisise maitiro evatengi uye zvavanofarira.Kushambadzira otomatiki isoftware inobatsira vatengesi kuti vagadzire mashandiro epamhepo uye asiri pamhepo mishandirapamwe. Icho chikamu cheCRM suite uye vanhu vanowanzo sanganisa neyavo yekutengesa application uye yekushambadzira webhusaiti. Iyo Marketing Automation chikuva inobvumira vatengesi kuti vagadzirise uye kurerutsa kutaurirana kwevatengi nekugadzirisa nzira dzakawanda dzekutaurirana. Izvi zvinosanganisira email yakasarudzika, mapeji ewebhu ane simba, mabhenji edhijitari, social media nezvimwe. Vanhu vanoishandisa sekutungamira chizvarwa, kupatsanura uye kusimudzira uye kutungamirira zvibodzwa. Vashambadziri vePost-sales vanoshandisawo Kushambadzira otomatiki yekutengesa-muchinjika, upsell uye kushambadzira kushambadzira. In 