 Ramba uchinyora ndima iyi - Akanyorera NBC News kubva muna 1963 kusvika muna 1970, achitaura nyaya dzose dzinokosha dzenguva iyoyo: magungano ezvematongerwe enyika, mishandirapamwe yesarudzo, kugadzwa, Capitol Hill, uye White House. Anozivikanwa somukadzi wokutanga kuva munyori wenhau pamusangano wezvematongerwe enyika. Muna 1963, akafukidza 1963 March on Washington for Jobs and Freedom, umo Martin Luther King Jr. akapa hurukuro yake yakakurumbira Ndine Chiroto. Akanga ariwo rutivi rwokufukidzwa kweNBC kwokupondwa kwaPurezidhendi Kennedyuye mariro. Kurondedzera kwake kunonzwika pane vhidhiyo yeNBC paAndrews Air Force Base kusvika kwezvisaririra zvemufi mutungamiri wenyika uye chirevo chakaitwa naLyndon B. Johnson achangopika muWashington D.C. Akataura nezvekusvika pamwe nemunyori weNBC Congress Bob Abernethy. Ray Scherer akabatanidzwa mukurondedzera muna 1965 panguva yekukurukurirana kuti Mutungamiriri weNBC Max Schindler akatungamira kufukidzwa kwekuuya kwemasaiti akaita naJohnson kuWhite House kumaterevhizheni eTV, ari mutori wenhau weWhite House panguva yeLBJ White House makore. 