 Nyorera kupfuurira kweiyi ndima - Nokukurumidza vaimbi vakavamba kunongedzera pakutanga nenzira isina kunanga, uye gare gare zvakajeka kumushonga uye vakaedza kuitazve kana kuti kuratidzira chinoitika chokushandisa LSD munziyo dzavo, sezvakanga zvaitwa muunyanzvi hwepfungwa, mabhuku uye firimu. Uyu muitiro wakafamba mukuwirirana muAmerica neBritain uye sorutivi rwezviratidziro zvevanhu nezvamatombo zvakabatanidzwa. Sezvo nziyo dzepop dzakatanga kubatanidza kurira kwepfungwa, rudzi rwacho rwakabuda sesimba guru uye rokutengesa. Rock yepfungwa yakasvika pakakwirira zvikuru mumakore okupedzisira emakore gumi. Kubva muna 1967 kusvika muna 1968, rakanga riri ruzha rwunopararira rwenziyo dzerock, mungava muchimiro cheBritish chisingadikanwi, kana kuti rwakaoma zvikuru rweAmerican West Coast acid rock. MuAmerica, Zhizha Rorudo ra1967 rakatangwa nechiitiko cheHuman Be-In uye rakasvika pakakwirira paMonterey Pop Festival. Iyi miitiro yakasvika pakakwirira mumutambo weWoodstock wa1969, iyo yakaona zvinoitwa nevakawanda vezviito zvikuru zvepfungwa, kubatanidza Jimi Hendrix, Janis Joplin, Jefferson Airplane, uye Santana. 