 Ramba uchinyora ndima iyi - Sezvo vakadzi vaiwedzera kushanda kunze kwemusha, kuona terevhizheni masikati kwakaderera. Zvizvarwa zvitsva zvevanhu vangangodaro vaiona mitambo yacho hazvina kurerwa zvichiona mitambo yacho naamai vazvo, zvichiita kuti nyaya dzacho dzakareba uye dzakaoma kunzwisisa dzisazivikanwe nevateereri vaduku. Zvino, sezvo vanoiona vanokwegura, ratings dzinopfuurira kuderera pakati pavakadzi vaduku vakura, boka ravanhu iro vanoshambadzira nhepfenyuro dzesoap opera vanobhadhara zvikurusa nokuda kwaro. Avo vangaona mumakamuri okuzorora kubasa havana kuverengwa, sezvo Nielsen asingaratidzi kutarisa terevhizheni kunze kwemusha. Kukura kwekombiyuta yepaTV neInternet kwaitawo kuti pave nezvinhu zvitsva zvinovaraidza vanhu masikati. Kuderera kwechimiro kwave kuchiwedzerwa kune chokwadi terevhizheni inodzingisa sipo opera seTVs fomu yakanyanya ye melodrama. Mashoko okutanga emhando yeTV yechokwadi akanga ari mashiripiti-mafirimu. Mutangiri wezvokwadi TV, yakaratidzwa paterevhizheni 199495 O. J. Simpson murder case, zvose zviri zviviri zvakakurumidza uye zvakakwikwidzana nemwaka wose wemasepa, zvichishandura tsika dzokuona uye kusiya mapurogiramu emasepa ane 10 muzana vashoma vanoona mushure mokunge kutongwa kwapera. 