 Nyorai kupfuurira kweiyi ndima - U2 yakazvipira kuchengetedza fomati ye3D yemufirimu uye yakasarudza kuiburitsa chete mu3D yedhijitari. Kubatsira kusimudzira iyi firimu fomati, U2 3D yakatanga kuratidzwa pa2007 Cannes Film Festivalmusi waMay 19, 2007. Yakanga iri imwe yemafirimu mapfumbamwe airatidzwa kunze kwemakwikwi pamutambo wa2007, uye yaive yekutanga-inorarama-chiito 3D firimu rakaratidzwa kuCannes. Kutevera nziyo pfupi yakaitwa naU2 pamutambo, firimu racho rakaratidzwa pakati peusiku mukati mePalais des Festivals et des Congrès. Panguva iyoyo, 3D post-kugadzirwa kwacho kwakanga kusati kwapera; saka, yakapfupikiswa, yemaminitsi makumi mashanu neshanu yemazita akatariswa, iine mapfumbamwe enziyo gumi nemana dzeshanduro yakapedzwa. Pakutanga yakarongerwa kota yechitatu ya2007, shanduro yakapedzwa yakatanga kuratidzwa pa2008 Sundance Film Festival musi waNdira 19, 2008 kuEllen Eccles Theatre. Mutambo wacho waisanganisira gudzanzwi rakagadzirirwa zvikurukuru kuratidzwa kwokutanga kwomuchina mutsva weDolby 3D, uyo John Modell akadana kuti kuona kwefirimu kworuzivo rwokugadzirwa kwakanakisisa kwakamboitwa munhau. 