 The proposed intervention research study is building from existing intervention strategies designed for the Mexican American population entitled Tu Salud Si Cuenta. This intervention highlights in the media successful role models who have changed their food choices and physical activity levels. In addition the intervention designs environmental changes to help community members carry out recommended behavior change strategies. Outcomes of interest for this study include increased physical activity so as to achieve the CDCACSM recommendations of 150 minutes of moderate to vigorous physical activity each week Haskell et al., 2007, eating 5 servings of fruits and vegetables each day, reducing food portion sizes, and subsequent changes in biomarkers of health. 