 This project will be carried out in three distinct phases: 1 development of commercials, 2 assessing food selection and consumption before, during and after commercial airing, and 3 outcome analysis and dissemination of results. Four elementary schools in Alachua County, Florida will be chosen to participate in this study. Two schools will have high participation in free and reduced fee school lunch programs while two will have lower participation. The schools will be divided such that two participate in the intervention one with high freereduced lunch participation and one with low and two will serve as controls. All schools have a morning broadcast of announcements where 15-30 second fruit and vegetable commercials can be shown to all students in K-5th grades. Given the scope 1 year, limited budget of this pilot project, we will assess purchasing and consumption behaviors of 3rd, 4th, and 5th graders in each school, rather than all children. As students at these schools and the controls have the option of what fruits and vegetables to select if any as part of the school lunch, the investigators will be able to observe if the commercials have an impact on student choice of healthy products. Students will be assessed collectively per class and thus no individual identifying information will be collected. 