 Another intervention with established efficacy for improving blood pressure is to increase physical activity. The Start Active, Stay Active, Chief Medical Officers report on physical activity recommends that adults achieve 150 minutes of moderate intensity physical activity per week, while data in that report suggest that fewer than 40 of adult men and 30 of adult women achieve these targets. Adherence to the physical activity guidelines may in fact be much worse in sub-sections of the population at higher risk of hypertension. 