 Six observations will be made at each school to assess the frequency of selection as well as the consumption of fruits and vegetables: once prior to the airing of the commercials, one day during each of the four consecutive weeks when commercials are shown, and once two weeks after the commercial airing has ended. This last assessment will allow the investigators to gather pilot information on whether any lasting effect of the commercials has occurred. At each school, all observations will occur on the same day of the week and children in grades 3-5 will be monitored. The frequency of fruit and vegetable purchase by children will be assessed using a combination of information from student identification numbers at the cash registers and University student monitors to observe the quantity of students selecting the fruitvegetable promoted in the commercials. To assess food intake, the investigators will photograph each students tray for future visual plate waste analysis Silver 2008. Visual plate waste analysis allows trained student and faculty assessors to estimate whether 10, 25, 50, 75, or 90 of a food item remains uneaten on the plate. To evaluate the agreement between selection and consumption, a food item will be considered consumed if no more than 25 of the item remains on the plate. Each plate will be evaluated by a minimum of three trained assessors. If the values vary, the item will be discussed as a group until consensus is reached. Moreover, the investigators will work closely with the school food service directors in selecting our days for evaluation and ensuring that equal and adequate amounts of fruits and vegetables are offered on study days. 