 The supply part of the project aims at influencing the supply by means of social marketing. The research team intervenes in two discount shops DIA retailer in the northern districts in order to influence the food supply. In collaboration with the agency Link Up, a specialist in social marketing, a campaign to promote foods with a good NQP ratio has been launched from January until June 2014. This public health campaign has the aim of making good NQP foods visible, available and attractive. For 6 months, all the foods with a good NQP ratio in the shop identified by the research team are put at the front of the shelves. Consumers can spot them thanks to a logo, EAT TOP, accompanied by the claim Nutritious and inexpensive; thats TOP. Good NQP foods are presented with the support of flyers and recipes, simple and accessible to everyone. Also, placing at the head of the gondola and in-store exhibitions are planned around star foods of the month. During the first two months, fish and canned foods will be given the most prominence. Consumers will find in the flyers made available: nutritional information, tips and tricks for cooking them, simple cheap recipes less than 1 per person combining these good NQP foods sardine rillettes, tuna pâté, etc. and a TOP selection of good NQP foods available in the store. 