 This pilot study is meant to be translational i.e., we expect that positive study results could easily translate to the actual practices of the NYS Smokers Quitline - as much as possible, we will follow the standard practices of the Quitline. In this context, a randomized pilot clinical trial comparing exclusively Yale coaching counseling Yale print materials YC condition to standard care Quitline counseling standard print materials SC condition will be conducted with individuals calling the NYS Smokers Quitline for assistance in quitting smoking. Following assessment of eligibility and informed consent, 2,500 smokers will be assisted by Specialists in either the YC or SC experimental conditions. 