 Brain imaging studies are beginning to elucidate the functional neuroanatomy of cravings George, Anton, Bloomer, Teneback, Drobes, Lorberbaum, et al., 2001; Myrick, Anton, Li, Henderson, Drobes, Voronin, et al., 2004. While the role of the prefrontal cortex in regulating cravings remains somewhat unclear, frontal cortical areas appear to be involved in integrating incoming sensory information such as sights, smells, and sounds with affectiveemotional information in the brain, and may be involved in regulating emotional reactions to various stimuli Alexander, DeLong, Strick, 1986; Lorenz, Minoshima, Casey, 2003. The dorsal lateral prefrontal cortex may become activated when an individual is presented with cues that trigger reward memories associated with certain consumptive behaviors Anton, 1999. One fMRI study found that when alcoholic subjects were presented with alcohol related cues, there was greater activation in the left prefrontal cortex and anterior thalamus, compared to when they viewed non-alcohol cues George et al., 2001. Other studies on bulimia and drug cravings have identified hyperactivity in the orbitofrontal cortex and anterior cingulate cortex associated with increases in cravings ratings Goldstein Volkow, 2002; Uher, et al., 2004. 