 Few studies show the benefits of educational technologies a support for the control of chronic diseases. The approach known as embracement adopts relational strategies or soft technologies which promote bonding and may impact therapy adherence and quality of life in hypertensive patients.Objectives:To assess the impact of the embracement approach on therapy adherence, quality of life, and the white coat effect in hypertensive outpatients followed in a specialized clinic. This approach may be associated or not with the use of educational technology in a virtual learning environmentVLE for distance learning DL and with use the educational technology in Blended E-learning E-BLENDED 