 Outputs for non-academic users to include newsletters for parents, reports for early years practitioners and policy makers, press releases, and invited conference talks. All these will be produced in collaboration with the ESRC LuCiD Centre Manchester, Liverpool and Lancaster Universities and will follow the LuCiD Centres Communications Agenda. The Policy Implementation Strategy will communicate best practice and crucial findings to the local and central government bodies responsible for early years and health policy; The LuCiD for Professionals programme will establish a comprehensive communication strategy for the dissemination of findings to healthcare and education professionals; the Discovering BabyTalk programme will establish a comprehensive public outreach agenda for families and the wider public, to provide them with the best evidence-based advice, and the tools they need to promote language growth; the media strategy, co-produced with University press offices, will disseminate the current research to the general, scientific and trade press for health and education professionals. 