quixote group research marketing pr quixote group research marketing pr public relations public relations market research market research brand strategy brand strategy development execution development execution happen service work team blog contact get vision brand let reality news quixote group sfw acquisition sfw create new opportunity growth client employee learn develop brand house service convert exposure action creative credible approach communication develop carefully craft key message clear understanding target audience deliver cost effectively balance qualitative quantitative method discover unique strategic insight target audience house service include focus group moderation depth interview site observational research quantitative study identify core essence brand develop meaningful motivate positioning strategy identify rational emotional connection target audience brand create strategy differentiate competiton helping brand demonstrate core essence way lead audience engagement use strategic partnership develop execute creative need include print broadcast advertising brand identity trade material committed help client build grow brand develop communicate demonstrate strategic value target audience team draw inspiration celebrate story don quixote character reimagine reality sheer power idea value visionary like quixote employee client possess courage creativity extraordinary mundane believe impossible love hear contact check recent project client everyday ad campaign turnitgreen daimler trucks north america view portfolio ready build brand contact