reliance retail reliance fresh home brands reliance fresh reliance fresh reliance smart jiomart reliance market reliance digital jio stores reliance trends project eve trends footwear reliance jewels ajio reliance brands reliance retail start journey opening reliance fresh store today reliance retail operate reliance fresh reliance smart store sell metric tonne fruits metric tonne vegetable day reliance fresh india lead neighbourhood retail chain synonymous freshness saving core promise fresh hamesha available hamesha savings hamesha reliance fresh stop shop fresh shopping fresh saving fresh happiness fresh fruit vegetable dairy cereal spice process food beverage home personal care product entire gamut grocery need cover store retain strong customer centric approach meet shopping need routine seasonal known brand popular local product continuing reliance hallowed tradition backward integration reliance retail directly partner large number farmer small vendor farm fork model linkage farm bring transformational change quality life farmer enhance quality produce reduce wastage shorten time fresh produce reduce intermediary value chain benefit