def _style_to_basic_html_attributes(self, element, style_content, force=False):
        """given an element and styles like
        'background-color:red; font-family:Arial' turn some of that into HTML
        attributes. like 'bgcolor', etc.

        Note, the style_content can contain pseudoclasses like:
        '{color:red; border:1px solid green} :visited{border:1px solid green}'
        """
        if style_content.count("}") and style_content.count("{") == style_content.count(
            "}"
        ):
            style_content = style_content.split("}")[0][1:]

        attributes = OrderedDict()
        for key, value in [
            x.split(":") for x in style_content.split(";") if len(x.split(":")) == 2
        ]:
            key = key.strip()

            if key == "text-align":
                attributes["align"] = value.strip()
            elif key == "vertical-align":
                attributes["valign"] = value.strip()
            elif key == "background-color" and "transparent" not in value.lower():
                # Only add the 'bgcolor' attribute if the value does not
                # contain the word "transparent"; before we add it possibly
                # correct the 3-digit color code to its 6-digit equivalent
                # ("abc" to "aabbcc") so IBM Notes copes.
                attributes["bgcolor"] = self.six_color(value.strip())
            elif key == "width" or key == "height":
                value = value.strip()
                if value.endswith("px"):
                    value = value[:-2]
                attributes[key] = value

        for key, value in attributes.items():
            if (
                key in element.attrib
                and not force
                or key in self.disable_basic_attributes
            ):
                # already set, don't dare to overwrite
                continue
            element.attrib[key] = value
given an element and styles like
        'background-color:red; font-family:Arial' turn some of that into HTML
        attributes. like 'bgcolor', etc.

        Note, the style_content can contain pseudoclasses like:
        '{color:red; border:1px solid green} :visited{border:1px solid green}'