def _max_width_formatter(string, cols, separator='\n'):
    """Returns a freshly formatted
    :param string: string to be formatted
    :type string: basestring or clint.textui.colored.ColoredString
    :param cols: max width the text to be formatted
    :type cols: int
    :param separator: separator to break rows
    :type separator: basestring
    """

    is_color = isinstance(string, ColoredString)

    if is_color:
        string_copy = string._new('')
        string = string.s

    stack = tsplit(string, NEWLINES)

    for i, substring in enumerate(stack):
        stack[i] = substring.split()

    _stack = []
    
    for row in stack:
        _row = ['',]
        _row_i = 0

        for word in row:
            if (len(_row[_row_i]) + len(word)) <= cols:
                _row[_row_i] += word
                _row[_row_i] += ' '
                
            elif len(word) > cols:

                # ensure empty row
                if len(_row[_row_i]):
                    _row[_row_i] = _row[_row_i].rstrip()
                    _row.append('')
                    _row_i += 1

                chunks = schunk(word, cols)
                for i, chunk in enumerate(chunks):
                    if not (i + 1) == len(chunks):
                        _row[_row_i] += chunk
                        _row[_row_i] = _row[_row_i].rstrip()
                        _row.append('')
                        _row_i += 1
                    else:
                        _row[_row_i] += chunk
                        _row[_row_i] += ' '
            else:
                _row[_row_i] = _row[_row_i].rstrip()
                _row.append('')
                _row_i += 1
                _row[_row_i] += word
                _row[_row_i] += ' '
        else:
            _row[_row_i] = _row[_row_i].rstrip()

        _row = map(str, _row)
        _stack.append(separator.join(_row))

    _s = '\n'.join(_stack)
    if is_color:
        _s = string_copy._new(_s)
    return _s
Returns a freshly formatted
    :param string: string to be formatted
    :type string: basestring or clint.textui.colored.ColoredString
    :param cols: max width the text to be formatted
    :type cols: int
    :param separator: separator to break rows
    :type separator: basestring