i think it is pretty cool to release a batch of content all at once, especially unannounced and when you already have lots of fans that are wishing for more content. it just sort of feels like, from a viewer perspective, like there was nothing......  more nothing... and then some more nothing.... and then BAM LET THERE BE LIGHT. it feels very thrilling for that to happen in my opinion.
that's true, i've definitely done that before