When making your videos, do you usually come up with the music ideas (like the background music or "incidental music" that plays through the video, not just the jingles) at the same time you're working on the script? Or do you usually start the music side of things after coming up with the words? Btw i love the jingles, but that incidental music (or whatever you want to call it) is too good man.
the music you're talking about (i call it the 'score') is done at the very end, after the narration and graphics are finished. where as the jingles and sung parts are actually written in full harmonic/melodic detail along side the script, before the video is made