How do you figure out how you want the video to look. For example, in "i'm Best Friends with my Own Front Door" at about 0:19 to 0:22 what gave you the idea to have a man walk on the door, and then turn into an apple that then falls down.
might not be a man but it is a person. that section would be difficult because it's instrumental. there are no lyrics to guide or suggest any imagery. i guess just try to put yourself in my situation and imagine you have the audio song but no video. and think of that brief instrumental riff, and what does it make you think of? to me that's exactly what it made me think of. although now you probably think of that too, regardless of what you would have thought of without seeing the video because now you have seen the video