are you avoiding labeling your music as "pop" because you're afraid that people will just discard it with a "I don't like pop"?
i actually do label my music as "pop" when i send it to stores, because i write it with the intention of making it as good as i can. and i believe that is the most important feature of pop music: to be really good. However, that might be socially frowned upon to declare that your own music is popular and/or really good. so in conversation i just say it's 'normal'. and i just keep it my own little secret that being good is normal